Aweber and Getresponse are both amazing competitive tools that you can take advantage of in hosting your email list. With an email list, you can do a ton of things. That is why any online business requires an email list to help you keep in touch with your subscribers. You can be sending them freebies, discounts, news, or whatever information you wish your them to know. So, it’s a win-win situation.
Email marketing has proved as one of the effective ways that you can get more people informed about your product. Unlike blog outreach or social media marketing, getting in touch with your fans via email is the best way since you already know some background about them. Besides, an email will reach them, unlike utilizing other marketing strategies. Plus, email marketing services offer ways of customizing your email templates to be sent to subscribers.
And of course, not forgetting the automation that email marketing services come with which makes them handy in managing your subscribers’ list.
So, here is the thing. Are you stuck in which one of the two email marketing services should you go for? We shall look at the two services on the work to help you make an informed decision. Especially with a paywall behind the two email marketing services you have to gauge and know which service offers more value for money. With that in mind, let us dive into the comparison.
Pricing: Aweber vs GetResponse
Both of the two email autoresponders have a subscription-based plan. Aweber is a bit tight pricing plan, though. The platform offers five different pricing plans depending on the number of subscribers on the list. Here are the various pricing plans for Aweber;
- 0 to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
I know, do not panic yet that Aweber does not support email lists above 25,000. The email marketing service does support a subscriber list exceeding the 25,000 subscriber threshold, but they want you to contact their sales team for a quotation.
Of all the pricing plans highlighted above, they come with the following features included;
- Unlimited Emails
- Customer Solutions
- Sign Up Forms
- Image Hosting
- 6,000+ Stock Photos
- 700+ Email Templates
- Edu. Resources
Additionally, Aweber also offers quarterly and annual billing plans, which include discounts than paying every month. You will save 14% paying quarterly while paying upfront for a year lets you save 14.9%.
In contrast to the pricing plans on Aweber, Getresponse offers its pricing plans in a categorized way with variant features and also varies depending on the number of subscribers. Getresponse, unlike Aweber, has a two-way model of pricing their services based on features and subscriber count.
Getresponse offers four different types of plans, including; Basic, Plus, Professional, and Enterprise. Here is a break down on what each of these plans includes;
- 0 to 1000 subscribers: $15 per month
- 1001 to 2,500 subscribers: $25 per month
- 2,501 to 5,000 subscribers: $45 per month
- 5,001 to 10,000 subscribers: $65 per month
- 10,001 to 25,000 subscribers: $145 per month
- 25,0001 to 50,000 subscribers: $250 per month
- 50,001 to 100,000 subscribers: $450 per month
What’s Included in the Basic Plan
- Email marketing
- Unlimited landing pages
- Automation templates
- Forms and surveys
- Exit pop-ups
- Facebook Ads
- 150+ integrations
Since you have got the hang of how Getresponse’s pricing plans look like, let us switch to a table format to summarize it well for the remaining plans.
|No. of Subscribers||Plus||Professional|
|Up to 2,500||$59||$119|
|Up to 5,000||$79||$139|
|Up to 10,000||$95||$165|
|Up to 25,000||$179||$255|
|Up to 50,000||$299||$370|
|Up to 100,000||$499||$580|
What the “Plus” Pricing Plan Includes;
- Everything in BASIC
- List building funnels (Autofunnel)
- Sales funnels (Autofunnel)
- Webinar funnels (Autofunnel)
- Webinars (max 100 attendees)
- Sell e-products
- Simple CRM
- Work together (3 users)
What the Professional Plan Includes;
- Everything in PLUS
- Automation builder
- Contact scoring & tagging
- Webinars (max 300 attendees)
- Paid webinars (auto funnel)
- Work together (5 users)
For subscribers exceeding 100,000, you have to contact Getresponse’s team for a price quote. Both Aweber and Getresponse offer free trials on all of their plans. Besides, Getresponse has revealed the resultant discounts when you pay upfront for either 12 months or two years. Spending a year upfront will save you 18%. Switching this to a 24-month upfront payment, Getresponse offers a 30% discount.
Verdict: Aweber vs GetResponse
On the pricing of their respective products, the lower plans on Getresponse offer similar features compared with the Aweber plans. In fact, with Aweber’s tight pricing plans at the lower subscriber count level, you will save a tone by using Getresponse.
For example, if you have between 700-800 subscribers; Getresponse has a Basic plan for up to 1000 subscribers which is priced at $15/month. While on Aweber, you will be using the 501-2,500 subscribers plan, which costs $25 per month. So, you will save $14 every month. And marquee all the features included in Aweber plans are available on the Basic plan on Getresponse.
Getresponse offers the best prices as compared to Aweber.
Integrations: Aweber vs GetResponse
Both email marketing services support integrations with other platforms. With any of these services, you will be able to integrate with the most popular platforms including WordPress, Shopify, PrestaShop, WooCommerce, Zapier, Magento Stripe, PayPal, Salesforce, Etsy to name a few. Currently, Getresponse supports up to 150 apps and websites, while Aweber supports more than that. However, to get more integrations on Aweber, you will have to rely on third-party services like Zapier(paid) to get the job done.
Verdict: With the support of many apps and tools, Aweber is the winner.
Main features: Aweber vs GetResponse
Moving on to available features, Getresponse stands out with many features that lack in Aweber. Here are some features that are only available on Getresponse;
- More advanced marketing automation
- A landing page builder
Here is a deeper dive in various features offered by the two platforms:
Templates play a crucial role in autoresponders. Both platforms have a tone of pre-made email templates that suit multiple industries. Apart from the drag and drop editors, you can also showcase your nerdy skills with the code editors provided. However, Aweber’s templates, in my opinion, are most impressive than Getresponse’s. On the numbers game, Aweber offers 700+ templates while Getreponse has 500+ templates on its portfolio.
2. Data Segmentation
On data segmentation, both Aweber and Getresponse allow you to categorize your subscribers’ data depending on your needs in a simple way. However, this is the most crucial part that you should be considering before you throw away your hard-earned cash.
With Getresponse, you can easily manage your subscribers’ list with more customized data segmentation that makes it so easy to target a specific group of subscribers. Let us have an example to help you grasp the point without getting into the nitty-gritty details part of data segmentation. If you have a list of subscribers called “Fashion enthusiasts,” it can be further broken down into segments like ‘men,’ ‘women,’ ‘shoe lovers’ and ‘jewelry enthusiasts.’ On Getresponse, you can easily send a newsletter to shoe lovers and jewelry enthusiasts on one go. You select the segments and hit the send button.
With Aweber, such a thing is not possible. Instead, you have to go manual by first creating another segment with a combined list of shoe lovers and jewelry enthusiasts. If you love automation, Aweber is not an option for you here.
Another feature in data segmentation that makes Getresponse stand out is the ability to be able to exclude specific segments from a mailout list. You can easily do this by selecting a list and trickling down to check/select which sections you want to be included in the mailout list and which one should be excluded. On Aweber, you have no option to exclude a segment – only excludes an entire list. This makes it even a bit hard to perform target marketing to your subscriber list, but not impossible, after all.
Verdict: Getresponse wins.
3. Split Testing
Split testing is a handy tool that helps you gauge which method works the best when you have a list to choose from. Aweber and Getresponse both offers split testing, but Getresponse makes it easier to set up and execute. Getresponse allows you to send out up to 5 email variants for your trial data sets. Aweber, on the other hand, only allows you to send three email variants against each other.
Verdict; Getresponse wins it here, of course.
Autoresponders is where the show goes down now. For newbies, autoresponders are the emails that are sent out to subscribers based on pre-set intervals. For example; a welcome message when they immediately sign up, a freebie offer a week after they sign up, a month later, and so on.
Both of the two email marketing services offer autoresponders. But comparing the autoresponder functionality on both platforms, Getresponse provides the best. Starting with the triggers, they can be either time-based, a click on a link, or even opening a message among other action-based triggers.
With Aweber, creating an autoresponder is easy as pie, but its contender has a comprehensive feature that makes the platform look weaker, as a result. Oh, and did I forget to mention that Getresponse has “auto funnel” functionality. Auto funnels make your work easier with your setup autoresponders and enable easy management of your lists’.
Verdict: Getresponse wins here; it features variant triggers for your autoresponders. Besides, the platform offers an automation tool ‘auto funnel,’ which makes your work easier on marketing. Autofunnel helps in sorting your sales funnels, lead funnels, and even managing your webinar funnels. It also provides you with the analytics for your store, including the number of orders & total sales, hassle-free.
Speaking of analytics…
Both Aweber and Getresponse offer analytic tools to gauge your progress with various email marketing strategies. However, Getresponse has a more advanced analytics tool that provides a more in-depth report on the performance of your marketing campaigns. You can keep tabs on the number of views, traffic generated from emails sent, sales made, sign-ups, or type of email clients used by your subscribers. Plus, you can also view the platform used; if it’s on desktop or mobile – which helps you customize your templates to suit their preference. Did I forget to mention that you also get a one-click segmentation tool? It enables you to create sub-segments and further target your list based on their actions when they receive the email. I said it already.
6. Marketing automation
With marketing automation Getresponse got you covered. This tool elevates email marketing to another level. Marketing Automation tool helps you curate custom sophisticated automated flowcharts. You can create automated workflows based on user behavior, actions, or even filters. Examples of triggers include;
- Email opens
- Link clicks
- Abandoned carts
- Product purchases
- URLs visited
7. Creation of landing pages
Getresponse offers a straight forward way of creating landing pages than Aweber. You can create landing pages on Getresponse by using the available -pre-made templates or creating your own with the provided drag and drop editor. For Aweber, you have to rely on third-party landing page providers to create landing pages. Oh, and of course you have to pay an extra cost to use the various available landing page providers. To give you a rough idea of how this is going to cost you; Unbounce goes for $99 a month on the lower edge while Instapage will set you back for $129 a month.
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8. CRM in Getresponse
CRM comes as a handy tool in Getresponse. It offers management of sales funnel. CRM is useful in also getting more done with integration with autoresponders and email marketing automation tools.
Customer support: Aweber vs GetResponse
On customer support, both companies offer support 24/7, including weekends, which is fine. You can get help via instant chat or contact the team using various channels, including email. Sadly, with Getresponse, you cannot reach their customer support team via calls. The website only gives you three options; instant chat, email, or their support pages with FAQs.
To Aweber, the case is different. Aweber has both instant chat, email, toll-free phone number (the US only), plus another internal phone number.
Both of the two services have also compiled a list of courses to walk you through their various products and how to use them. Getresponse has Getresponse University packed with a list of tutorials and courses while Aweber also includes learning resources for their services.
For a quick primer, keep in mind that the two email marketing services have both been crowned “Stevie” awards for customer service, which makes the two services exceptional. However, since we must have a winner here, I’d say Aweber’s customer support is better. It offers many channels to reach for help, unlike Getresponse.
Now that you have arrived at the end of the comparison, a winner must be declared. Both tools offer great automation tools, but of course, there must be a few hitches here and there. With the various options considered I’d say Getresponse wins vs Aweber from their wide range of features available including sophisticated automation tools. Let us know in the comments below which one would you choose.
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