Email Marketing has grown to become a potent tool for many businesses today. Every email you send to a potential client or a current customer is considered email marketing. You may have several email contacts to whom you send marketing messages. What do you do, on the other hand, if they are a thousand? What about a hundred thousand connections? Have you heard of AWeber or Mailchimp?
In today’s business world email is one of the most formal and most widely accepted communication channels. Email Marketing is also one of the most effective methods of marketing, with over 44% conversion rates. Therefore, getting email marketing right will place any modern business ahead of competitors.
For this reason, there are many platforms available today that offer mass email marketing services. MailChimp and AWeber are two market leaders in the industry. These companies always show up in lists of the top email marketing service providers. However, the pertinent question is: which software should you use, AWeber vs MailChimp? As a potential user, your specific needs and requirements should determine the service you purchase.
For this reason, we will offer you an in-depth analysis and a thorough review of the way both platforms work. In this article, we will go deep into the features and capabilities of MailChimp vs AWeber. We will present a clear picture of the inner workings of each platform. With this information, we will give you a clear picture of the software.
The CEO, Tom Kulzer, founded AWeber in 1998. AWeber is an email marketing platform for small businesses and entrepreneurs. The crucial features their platform offers to companies are:
- Split testing
- Various kinds of customer support
- Subscriber management
AWeber Software Automation
Automation is any form of technology that leads to the progress of processes with as little human interaction as possible. In Email Marketing, automation is increasingly becoming an essential feature offered by all comprehensive solutions. Email autoresponders are a type of automation. Autoresponders usually send follow-up emails that are delivered based on a set trigger. Time is one such trigger. Other common triggers are user actions. These actions may also include clicking on a link, making a purchase, and any others that you may specify.
AWeber offers a near-flawless autoresponder. Setting up a series of automatic emails is a breeze, and you do it at no extra cost. You can send selected emails to tagged subscribers, and this is a feature you will not readily get on some other email marketing platforms.
Beyond simple autoresponders, AWeber offers AWeber Campaigns, a feature that enables you to use tags. This feature comes in addition to user actions such as opening links, and clickthroughs to set up automatic emails. Based on the criteria you choose to apply, you can control which emails are delivered to which people and at what time.
Templates Offered by AWeber
AWeber excels when it comes to templates. They have a vast collection of templates, exceeding 700 in number. If you use AWeber, you have no excuse for sending bland-looking emails. In addition, there are also over 600 free stock images for you to use in your emails.
The remarkable thing with these templates is that they are responsive. They can fit into the screen size of any viewing device. Responsivity is a standard in modern digital design nowadays. As companies develop mobile devices with smaller screens, they will not display an unresponsive template correctly. If you need a specific template made to your liking but lack the expertise to do so, in-house designers available for hire will do it for you.
Segmentation Available in AWeber
AWeber offers segmentation according to criteria such as email opens, clicks clicked, visits to specific pages on your website, and also the physical location of your customer. Additionally, you can segment subscribers according to the information they provide on the signup form. You can also customize the signup form to include fields that you will use in segmenting your subscribers.
Communicating with segmented subscribers is easy. Most of the time, you will want different types of people to receive targeted messages. For instance, you may have a marketing campaign for people of a particular geographical area. Segmentation is the only way by which you can isolate and talk to that group of people individually.
AWeber Subscriber Management
The concept of segmentation is part of a broader topic. In AWeber subscriber management is split into three mostly concurrent processes:
1. Collecting Subscribers
Using website forms, you achieve the objective of collecting subscribers. There are many templates available with which you can create your forms and have them on your website in minutes. You may specify which information you want on your forms. If the templates available don’t fit your needs, there are custom template designers available. Another way of collecting subscribers is by importing them directly into AWeber. You can import them in bulk, but numbers over 10000 require a review which may take up to a full business day.
2. Tracking Subscribers
For tracking, AWeber provides an easy to understand analytics system. The system analyses metrics such as clients who opened messages, links they clicked on, revenue generated (in e-commerce), people who subscribed or unsubscribed to services, and more. Such analytics are essential for tracking subscribers. Segmentation is the third pillar of subscriber management.
AWeber spread their analytics among three pages. These pages are Broadcasts, Subscribers, and Reports. Using data from these three pages, you will be able to monitor your open rate, clickthrough rate, and bounce rate. More advanced analytics can be created, such as:
- A breakdown of popularity of signup methods
- Status of lists over time (rate of growth)
- Location of openers of your emails.
- History of an individual (clicks and opens)
- Tracking revenue made from your emails.
AWeber also has a product called AWeber Stats App. It is available for both Android and iOS. It provides you with a way to manage email analytics on the go. You can have all the information you need wherever you are, at any time.
AWeber Integration With Other Software
Integration with third-party apps is essential for an email marketing platform. AWeber integrates well with hundreds of other applications. They range from CRMs (such as Bitrix24, Satori, Salesforce, Konnektive CRM), CMSs (such as WordPress, Squarespace, Drupal, Webflow), E-commerce platforms (such as PayPal, Shopify, SAMCart, WooCommerce, Etsy), and many more.
While some integrations require widgets; others need you to include a code snippet into your website, while others must have a sync tool.
AWeber Customer Support Accessibility
Customer support is highly accessible with AWeber. Contact information is readily available online, and there are various avenues through which you can reach customer support. Phone support isn’t available round the clock, but this is offset by email and live chat support which you can access at any time of the day. They also have a knowledge base. This information repository contains both written and video tutorials on almost every issue you might encounter.
AWeber Split Testing
Split-testing occurs when variants of you send several versions of an email to different people. Split testing gauges the response of users. AWeber allows you to use a maximum of three variants in any test. Split testing is useful when you are trying to find the best email to send. You can write three versions, send them to control groups and gauge the response before sending the superior email to the rest of your client list.
MailChimp is the leader in email marketing. This company offers automation, customer support, subscriber management, templates, integration, and analytics, the six features available across all email marketing platforms. A comparison of these services should give you a pretty clear picture of the superior platform. We will discuss these six features first; then, just like AWeber, explore additional features.
Right off the bat, you’ll notice that MailChimp‘s automation is far more advanced. Triggers are much easier to actualize as MailChimp derives them from user actions. The array of triggers is wide. These built-in triggers are incredibly useful, and for most people, they will suffice. If you feel the need to have something more, you can create your custom triggers. The list of some of the built-in triggers includes:
- Not opened campaign – sends an email if a marketing campaign email remains unopened
- Opened campaign – sends an email for an opened campaign.
- Clicked campaign – sends an email for a clicked campaign
- Not clicked campaign – sends an email for click not opened in a campaign
Another remarkable benefit you get in Mailchimp’s automation is the ability to edit automation emails. This feature is what you’d use if you need to change a trigger for any purpose. All in all, the array of triggers available in Mailchimp offers options for almost any scenario, and the ability to edit emails offers flexibility. This feature is truly unbeatable.
MailChimp Customer Support Accessibility
MailChimp pride themselves on unrivaled customer support, a claim supported by 4 Stevie Awards won in 2019. Among these awards was gold for e-commerce customer care. Let’s look at what they provide.
1. 24/7 support
They have a support team ready to help at any time of day. This feature isn’t as outstanding, as many other platforms have support services round the clock.
Feeling like doing things on your own? The knowledge base is the place for you. This collection of written articles and video tutorials on topics such as setting up a campaign, understanding your analytics, integration, and templates, is a treasure trove of information.
3. Experts at hand
Sometimes you need more than an explanation. Other times you’re swamped with other duties, but you need something done. Hiring an expert might be your best option. MailChimp has experts on standby just for such situations. From template creation to subscriber management, to web development, these professionals will get it done. You can rest assured of the quality of work they will do. One last thing to note is that support availability depends on the pricing plan you purchased. Advanced options such as priority response and phone support are only available to premium and enterprise subscribers.
MailChimp Subscriber Management
MailChimp suggests that you have all your contacts in one audience which you can then segment and tag at will rather than having multiple audiences. The reason for this is easier management and cutting down on costs.
1. Importing contacts
You can import contacts through an in-built tool. This tool imports contacts through a file rather than from another service. Unless you’re importing contacts from another service, this tool does this quickly. You prepare your contacts list as a spreadsheet then save it as a CSV file, then follow a series of steps to upload through the upload tool.
Importing contacts from another service requires using CapsuleCRM, a third-party service that does the heavy lifting when importing contacts. The preferred method of uploading contacts is through CSV files and the import tool.
You can integrate forms into your site using which you can get new clients. The form builder tool allows a fair amount of choice and flexibility. Form customization is a crucial point to note, though the number of templates available isn’t as large as in AWeber.
3. MailChimp segmentation
The idea behind segmentation in Mailchimp is to group audiences based on shared characteristics. This segmentation makes targeted marketing much more manageable. There are pre-built parts available on the audience dashboard, and the segment section of campaign builders. The account you have determines which pre-built segments you’ll be able to access in your audience dashboard. A few examples of segmentation criteria include a source of signup, physical location, likelihood to make another purchase, and more.
Self-made segments have no restrictions. You can choose any criteria you want. However, it is advisable to go with the options MailChimp offers for creating those parts. They are more likely to avail of the results you want.
Also, take a look at “Constant Contact VS MailChimp (2019) Review and Comparison” for more features on MailChimp to help you see how it compares with other email marketing software.
Templates Provided by MailChimp
More than 100 templates are available for your needs. It may seem like a small number, but they make up for it through the level of quality. Moreover, the templates are modeled to suit different purposes. These pre-built templates can be customized, meaning that elements can be moved around for a more personalized feel. Standard account holders can code their HTML templates.
MailChimp Integration With Other Software
Integration with third-party apps is essential. MailChimp seems to have understood this well as they are the gold standard as far as integrations are concerned. Their integration directory is extensive, and you are very unlikely to meet any app out there that doesn’t integrate with MailChimp. However, most other platforms, including AWeber, have their integrations well done as well. They may not be as seamless. Their directories may not be as extensive either, but the difference honestly isn’t huge. This feature wouldn’t give Mailchimp much of an advantage in comparison.
Analytics Offered by MailChimp
Mailchimp’s analytics are available in a single place, and the information you’d get is genuinely extensive. The way they handle analytics is simple. They have all the information in one place then let the user diverge into their preferred direction based on the need they have. Some of the data they provide includes:
- Open rates and click rates
- Email campaign reports
- Comparative reports
- Predicted demographics
- Landing page reports
- Causes of high bounce rates.
AWeber vs MailChimp-Pricing Comparison
AWeber has a pricing system that is dependent on the subscribers one has. You pay monthly.
- For emails up to 500, the fee is $19 monthly
- 501 to 2500: $29 monthly
- 2501 to 5000: $49 monthly
- 5001 to 10000: $69 monthly
- 10001 to 25000: $149 monthly
Any higher number requires a quotation. You get discounts for purchasing your plan either quarterly or annually. NGO’s and students also get discounts. The critical thing with AWeber is that they don’t segment their clients based on the plan they’re on. However, you won’t be denied access to certain features because of your subscription level. All features are available to even the least of subscribers.
Now, we look at MailChimp’s plans. This will help at comparing the two; AWeber vs MailChimp. MailChimp has a free plan that is pretty decent. You get basic templates, basic automation, and seven marketing channels. The essentials plan goes for $ 9.99 a month and has all the free features in addition to split testing, a broader array of templates and more. Thinking of choosing MailChimp now? Check out “HubSpot vs MailChimp: Which Should You Choose?” before you decide to help you see best price options in software.
Next is the standard plan that costs $ 14.99 every month. It has an automation series, more superior templates, advanced analytics, plus everything you get in the essentials plan.
Lastly, you get the premium plan which goes for $299 a month. Here, you get such advanced features as multivariate testing, phone support, advanced segments, plus everything you get in the standard plan.
MailChimp is the undisputed leader in email marketing. In that regard, it is quite easy to make a choice. However, the performance of AWeber vs MailChimp is almost the same. MailChimp has an extensive integration list vs that of AWeber. These integrations require a bit more work too. However, this isn’t something that a little effort won’t fix. They offer all services to all of their subscribers, a real positive for them.
Seeing how the services they offer are so superior, it makes sense that MailChimp segments them based on the level of subscription on which a user is. Users who desire the best in email marketing can’t do much better than MailChimp. If you had a challenge comparing AWeber vs MailChimp, now you know what to go for. Let us know in the comments below if you’ve used MailChimp in the past. Was it at your small business?
Thank you for reading! Take a look at “Easy Investing with Webull & Robinhood (Review & Comparison)” for helpful info on how you can start investing with these apps and also see which one of these is better. Check out the rest of our blogs at BestandVS. See you there!