Marketo and Hubspot are both examples of well-made marketing software. Hubspot offers lots of free features but gets just as expensive as Marketo once you start upping the packages. These two robust marketing platforms don’t come cheap. Marketo starts at 20,000$ + 6,000$ setup fee for 10,000 contacts. Hubspot’s enterprise package costs 38,400$ + 6,000 setup fee for one year. Both plans have 10,000 contacts, with the ability to pay for more.
Ease of Use and Editor: HubSpot vs Marketo
The efficiency and quality of your marketing plan depend heavily on how well you can utilize your software. Old and sluggish marketing software would decrease the speed of your marketing operations, maybe even going as far as degrading its quality. That’s why an easy to use, and a well-made solution is far superior. Hubspot has an incredibly modern and light feeling editor, with no clutter or wasted space. The editor is easy on the eyes with its somewhat minimalistic theme, perfect for those intense sessions managing your leads. Marketo, on the other hand, has somewhat of an aged feel. It manages to cram lots of information onto a page, something people dislike as it easily distracts you and gives you that cluttered feeling. Marketo is also quite a bit harder to use. Unless you have prior experience, you can be sure that you’ll spend quite a bit of time scratching your head. Hubspot is tailored to cater to both small and mid-market businesses, so it’s easy to get into even if you’re a novice.
Winner: Hubspot takes the win with flying colors! It’s a whole lot cleaner looking and much easier to get into. It manages to feel much more friendly and inviting, unlike Marketo’s software. Unless you’re a big company with dedicated IT staff, you’ll be better off with the simplicity of Hubspot.
Design and Flexibility: HubSpot vs Marketo
Email marketing is all about design, period. If I open an email and I’m greeted with some boring, overused template, I’ll be far less engaged. It’s been proven that having a beautiful and well functioning email contributes significantly to the strength of your marketing campaign. So now that I’ve gotten you up to speed on why you’d need a beautiful email, you’re probably wondering which service is the best for that. Hubspot offers lots of secure customization options, allowing users with little experience to make stunning emails. Hubspot has a marketplace with lots of ready-made email templates. All you need to do is add your company info and BAM! you have an amazing email! Marketo is a little less user-friendly, with a somewhat hard to use interface. However, Marketo offers a lot more features and has far more in-depth customization. Anyone with slightly above average software skills should be able to work their way around Marketo and make high-quality emails. Both services offer analytics; however, Hubspot proves to be slightly better in this department. Marketo is quite a bit more flexible than Hubspot in general, both in terms of features and use cases.
Winner: Although it’s harder to set up, Marketo produces higher quality and more feature-rich emails. It slightly lacks in the analytics department, but it’s only by a slim margin.
Looking for more options on picking an email marketing software? Be sure to also check out “Constant Contact VS MailChimp (2019) Review and Comparison” to compare which one is better between these two options.
Email Marketing Features: HubSpot vs Marketo
Email marketing is undoubtedly one of the best ways to reach the most people at once about your company. Delivering promotional material right into someone’s inbox is a dream come true for most companies, but a reliable service is needed. In this section, we’ll go through the prominent features both services offer.
Hubspot has a ton of cool features, allowing even the newest and smallest businesses to have robust email marketing campaigns. Hubspot has an email editor that is extremely easy to use, with a marketplace full of new templates. One of Hubspot’s best features is the ability to customize emails depending on users, allowing companies to include information depending on user subscription, for example. Analytics are essential, that’s why Hubspot has one of the most robust analytics services on the market. You can view just about anything regarding your campaign, from click rates to user devices.
Marketo offers some of the best features in the industry, as it often caters to high-level companies. It has many of the features Hubspot has, but many of its own as well. Marketo can instantly trigger emails to users that have been active in certain areas or users that haven’t been active for a specified period. This lets you strengthen your image in current customers, while also retaining customers that would have otherwise have forgotten about you. Marketo has a reasonably advanced personalization service, allowing specialized emails to specific demographics. That’s just the tip of the iceberg for Marketo, and it’s one of the most feature-rich marketing services available.
Winner: An easy win for Marketo, its a robust platform with crazy amounts of depth. Hubspot has the right number of features as well, but Marketo has the intricacies and depth that some people require.
Registration Forms: HubSpot vs Marketo
Having straight forward and well-developed forms are the key to acquiring new customers. A well made and simple form allows users to signup to register in seconds. On the other hand, poorly made and time-consuming forms often result in the customer forfeiting the registration process entirely.
Hubspot has an extremely intuitive form builder, so just about anyone can make a decent looking form reasonably quickly. It’s a drag and drop interface, with over 1,000 form fields and a dozen field types. Hubspot’s forms integrate into the Hubspot CRM effortlessly, enabling you to do a lot more with newly registered users. Hubspot also lets you program custom follow up emails right after registration, to further nurture possible customers. Hubspot also allows you to import CSS forms, leading to further customization. One striking feature about Hubspot’s powerful form builder is that its entirely free!
Marketo offers a potent form creation tool, packed to the brim with cool features. The powerful editor allows users to select from 7 different themes, and edit just about everything in the form. Marketo offers easy integrations into websites, allowing you to implement your form almost anywhere. Just like Hubspot, Marketo also enables you to import from CSS.
Winner: This is a very close one, with both services having their upsides. In the end, though, Marketo’s more powerful and flexible editor takes the win.
Spam & Design Testing: HubSpot vs Marketo
Well made emails that work as they should are essential for customer satisfaction, as poorly made ones may dissuade them. Making sure your emails don’t get caught in spam filters is necessary. You could be wasting money on campaigns that don’t even reach out to your users.
Hubspot allows you to preview your email in up to 30 different email clients, allowing you to see if any errors arise on different clients. Hubspot’s forums are filled with tips on spam avoidance, so you’ll be okay there. Hubspot also has backend systems in place to prevent your email from ending up in spam. Check out “HubSpot vs MailChimp: Which Should You Choose?” to see more of these email features that Hubspot has and compare them to one of the most popular email services. MailChimp.
Marketo allows you to preview emails much like Hubspot but excels most in its spam finding ability. It offers packages that check your messages for spam-like content. Marketo allows for trusted companies to receive a premium certified IP. This enables users to have better deliverability rates and better reputation.
Winner: Marketo wins in this department with its advanced spam monitoring and avoidance software.
Reporting: HubSpot vs Marketo
Getting insightful reports to track users and campaigns accurately is crucial for the success of your marketing strategy. Knowing how effective your campaign is also critical, so all reports need to be accurate and well developed.
Hubspot allows users to make incredibly detailed graphics based on reports and analytics. Users can convert nearly any data set to an easily digestible graph instantly. Hubspot allows you to create 200 dashboards, and send them immediately to your team
Marketo is no stranger to in-depth and insightful reporting. Marketo allows you to see which campaigns are most effective, so you know you’re getting your money’s worth. Marketo allows you to export your data in graphs as well, so you can escape the world of dull spreadsheets. Marketo’s unique customer tracking enables you to see how and where customers were impressed upon. Marketo offers an extremely flexible service, allowing you to use a model that suits your marketing strategy.
Winner: Really, there is no clear winner here. Hubspot allows you to export reports well and digest them, while Marketo doesn’t allow for much creativity in terms of exporting and viewing. Marketo lets you get slightly more in-depth analytics compared to Hubspot. In the end, you should choose the ones that suit your requirements.
Deliverability: Hubspot vs Marketo
Email deliverability is critical. Paying for an extensive campaign only to have most of your emails be undeliverable is a total waste. I’ll be looking at the advanced features these companies offer to ensure your emails are delivered in this section.
Hubspot claims to deliver over 1 billion emails monthly, so they look like they know what they’re doing. They allow you to filter out emails to un-responsive clients saving you money. Hubspot allows you to set a cap on how many emails each user can receive. They have a dedicated 24/7 support team focused on making sure that your email gets to every inbox. Hubspot features an advanced and intelligent system that can figure out why your emails were undeliverable.
Marketo also has a dedicated 24/7 support team to make sure your emails hit every inbox. Based on your reputation and email volume, Marketo offers different IP options. Marketo has a sizeable back end network that detects issues in your email before they arise and utilizes advanced bounce code knowledge to heighten deliverability. Marketo also has extremely efficient email routing to guarantee speed.
Winner: Marketo takes this one easily; it offers far more features and monitoring capabilities compared to Hubspot.
Integrations & Extras: HubSpot vs Marketo
Having your CRM integrates well with your other software is the key to success. From email clients to advertisement services, integrations make your team far more efficient and capable.
Hubspot offers its CRM free and claims it will be that way forever. The Hubspot CRM is robust and powerful, being able to integrate with anything from LinkedIn ads to Gmail. A free CRM with integrations like this is a fantastic deal.
Marketo doesn’t offer a CRM itself, but it’s been built from the ground up to integrate with Salesforce and Microsoft Dynamics. Marketo also integrates with Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM. Marketo claims to have been singled out by customers and analysts as having the most robust CRM integration in the industry.
Winner: No clear winner presents itself here. If all you need is a simple CRM that gets the job done, then Hubspot will fit your needs perfectly. However, if you’re a larger business that can afford Marketo’s higher upfront cost, then you should go for its powerful integrations.
Support: HubSpot vs Marketo
Should an issue ever arise, being able to contact a support team and getting it resolved quickly is critical? Whether it’s an email campaign that isn’t being delivered or an issue with analytics, an excellent support team is essential.
Hubspot offers a well-rounded support system. They have a well-populated forum, available to everyone, including free users. They also provide a ticket system, striving to get to every ticket within 24 hours. You can also call Hubspot directly.
Marketo offers a powerful and robust support system, perfect for enterprise customers. Marketo has a forum similar to Hubspot’s. However, it contains much more in-depth information and tutorials compared to Hubspot’s. Marketo also offers a phone number, and the ability to make support tickets online. Marketo also provides tiered support plans, with some of the best-dedicated support in the industry. You can even have a named support engineer!
Winner: With its vast forum and high-level support, Marketo takes the win. Hubspot is still respectable in terms of support, but Marketo offers far more responsive support.
Price: HubSpot vs Marketo
Hubspot is very open and flexible with their pricing. Hubspot offers its CRM and a lot of other services for free! The Marketing hub pricing is below:
Starter-50$/Month- The starter plan includes 1000 contacts with 20$/1000 contacts extra monthly. The plan is fairly barebones, without reporting or automation. I
Professional-800$/Month- This feature-rich plan perfect for most mid-sized businesses; it offers 1000 base contacts with 50$ extra per month per 1000 contacts extra. This plan also has a one-time setup fee of 3,000$! The plan features high-end analytics and advanced automation.
Enterprise-3200$/Month- This plan has everything Hubspot has to offer, with a price to match. It features 10,000 contacts, with 10$ extra monthly per 1000 contacts added. This plan has a steep 6,000$ setup fee, but offers exceptional features!
The marketing hub is by the most popular. Hubspot also has two other centers (Sales and Support) which we won’t be talking about in this article.
Marketo is surprisingly secret with its pricing, requiring you to contact their sales department for a quote. Their pricing is subjective on your requirements, but a popular figure is 20,000$ per year for 10,000 contacts plus a 6,000$ setup fee.
Winner: No clear winner here! Hubspot starts very affordably, but its highest plan costs a fair bit more than Marketo’s yearly. If you’re a small business, go with Hubspot, but if you need enterprise-level services then Marketo is the way to go.
Check out how else Hubspot matches up in “Hubspot Vs Zoho (2019) Features and Pricing“.
Hubspot vs Marketo Comparison Table
|Ease of Use and Editor||⭐⭐⭐⭐||⭐|
|Design and Flexibility||⭐⭐⭐||⭐⭐⭐⭐|
|Email Marketing Features||⭐⭐⭐||⭐⭐⭐⭐⭐|
|Spam and Design Testing||⭐⭐⭐⭐||⭐⭐⭐⭐⭐|
|Integrations & Extras||⭐⭐⭐⭐⭐||⭐⭐⭐⭐⭐|
|Total||33/50 Stars||40/50 Stars|
There is no clear winner that presents itself. If your budget is on the lower end, Hubspot is the way to go. But Hubspot becomes increasingly expensive as you ramp up the plan, so Marketo is more cost-effective and useful at higher prices. Both platforms are fairly robust and powerful, so you’ll be good at choosing either one for your use case.
Thank you for reading with us today! Let us know in the comments below which software you use for marketing and advertising in your business. Be sure to also check out other helpful content like “Website Builders Compared: Duda VS WordPress (2019)“, and find out the best way to build a website for your business.
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