Zoho and HubSpot CRMs are great solutions for you if you’re looking to grow your business. The question is: Which of the two should you pick? After all, they are both excellent alternatives for each other. They are both feature-filled and offer robust solutions for customer management. HubSpot offers its CRM for free while Zoho provides it at a manageable price. Which one should you buy?
In this piece, we’ll take an in-depth assessment of both of the software and compare them objectively. We will use specific criteria that make it easy for you to choose the CRM that fits your business needs.
What Are CRM Solutions?
CRM is a Customer Relationship Management software. This type of software help companies manage their customers and clients more effectively. In an age where the customer is the prime focus of many businesses, CRM software solutions are fast becoming the best and most efficient way of managing them.
About HubSpot CRM
HubSpot is a free CRM solution from the HubSpot Company. This CRM is a security management software that increases the number of leads a business can capture and convert. It is quick to install, and many users of the software recommend it for its ease of use.
What is Zoho CRM?
Zoho is a SaaS company that offers software solutions for a range of industries, including Customer Relationship Management. The most impressive value proposition of Zoho CRM is Zira, a sales assistant that takes voice commands, powered by AI. Zoho CRM also has automated workflow capabilities, and it can be easily customized.
Pricing Comparison- Hubspot vs Zoho
The most outstanding thing between these two CRM Software is the pricing point at which you can acquire them. At HubSpot, they offer their software free indefinitely. If you wish to use its full capabilities, you may need to dig a little deeper into your pocket for that. Zoho, on the other hand, offer their free software version with limited capabilities. You can use their free version only for three or fewer users.
Zoho has a solid pricing plan. This plan is one of its most significant advantages when compared to other CRM services. Zoho offers a standard package at $12 per user per month. Their professional plan costs $20 per user per month, and their enterprise package costs $35 per user per month. These are quite affordable yearly plans for small and medium businesses. Zoho also has a billing package for those who prefer to pay for the solution monthly.
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HubSpot’s free CRM software already has many industry-standard features, which is a bonus going into their paid plans. Their Marketing Hub contains other vital functions, including live chats, forms, automation, and email marketing. They have three price tiers. Their starter package is worth $50, the professional package is $800, and their Enterprise package is worth $3200. You can also contact them for a custom price package based on the unique needs of your company.
The most important thing to consider when choosing a CRM is the number of users. With a team of fewer than five sales personnel, free HubSpot CRM should be enough. However, with a larger sales team, you may have to purchase more application features in HubSpot’s Marketing Hub or instead purchase Zoho CRM. HubSpot uses a freemium business model, so expect their software to be limited until you buy a package from them.
Hubspot vs Zoho- Key Features
A comparison of the features and capabilities of both HubSpot and Zoho CRMs poses a slight challenge because they both have various features on offer. HubSpot has some features that are not available on Zoho, for example, task management. Zoho also has some features that HubSpot does not have, for example, Sales Forecasting.
HubSpot CRM offers you basic feature requirements with their free software. With Zoho CRM, you may or may not need the auxiliary features they offer. Therefore, we decided to use two key elements that both CRM solutions offer to compare them side by side.
Lead and Contact Management in Hubspot vs Zoho
HubSpot lets you keep a record of up to 1,000,000 contacts and documents. The CRM enables you to enter the contact data physically, or you can import this data from website form submissions and your mailbox. Lists align contact information in a column left of the user page. It also displays a timeline of activities.
Every time you add a new contact, HubSpot creates a company record. HubSpot then downloads all company information from their proprietary database. HubSpot CRM lets you send emails and make calls to your clients directly from the interface of their solution. You can purchase add-ons that enable reporting and dashboard features on your CRM software.
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In the case of Zoho CRM, you can store only up to 100,000 contacts, regardless of the plan you choose to buy. Much like HubSpot, Zoho CRM also has its account management feature that stores information about all your client companies. Zoho CRM displays this information in such a way that you can see all the contact information. You can also attach notes on contacts and access your full interaction history. With Zoho CRM, you get alerts when a contact communicates to you through social media with their social listening feature.
Zoho CRM has better capabilities than HubSpot CRM when it comes to lead management. You can assign sales leads to different representatives based on unique criteria. You can also make your own rules for scoring leads as well as convert those leads directly from the Zoho CRM.
Sales Management in Hubspot Vs Zoho
As with all freeware, HubSpot CRM comes with limited sales tools. HubSpot offers their sales software as a unique solution that you have to buy first. The free version has tools such as a standard sales report, live chat, a single personal meeting link, one deal pipeline, and only 200 email tracking notifications in a month. Purchasing the sales solution will provide you with features such as email sequences and advanced sales analytics. Of course, other tools will also expand their functionality once you buy the sales package. As you might have now realized, larger teams will thrive more with access to the standalone sales software.
Zoho, on the other hand, offers more sales tools even as the price tiers increase. Some of these features include scoring emails, insights, Sales Signals, and Sales Inbox. Zoho does not offer these features on their free version of the CRM. SalesSignals is only offered in the professional edition and SalesInbox in the enterprise edition. The enterprise version of Zoho CRM allows you to manage your sales mailbox without exiting the CRM interface. The SalesInbox feature will enable you to arrange your inbox items in a systematic way that suits you. You can also read through email interactions in the activity feed available in the contact management feature. Zoho CRM Enterprise version will let you set notification alerts that will keep you regularly updated on time-sensitive and essential messages from your clients.
Hubspot vs Zoho- Software Implementation
As a business, one of the most important things to consider when choosing a CRM is the time it takes to implement the new system fully. This time is what you will require to migrate your data from your old CRM to your new one. Usually, migration takes a shorter period for companies that are implementing a new CRM for the first time than one which is moving from an older CRM to a newer one.
For proper migration to occur, the preparations you make as a company are essential. Migration should be done as quickly as possible and at an acceptable cost. Naturally, preparation will take longer than the migration itself. This preparation process will be affected by the number of records you want to move, the size of your sales staff and how rich in features your new CRM is.
Unsurprisingly, HubSpot CRM has a quicker implementation time than Zoho CRM. Depending on the number of records you need to move and a subscription to HubSpot’s paid services, the implementation may take a day to two weeks to complete. Zoho CRM, on the other hand, will require a bit more patience, taking a month or more to implement fully.
Ease of Use in Hubspot vs Zoho
CRM software should ideally perform well in the background of your business while supporting and keeping your sales team organized. It should be easy to use. Therefore, a CRM with a problematic interface and unresponsive tools may slow your sales team down and reduce their productivity.
HubSpot has received mixed reactions to its ease of use. Many customers, in their product reviews, say that the HubSpot CRM is straightforward to use. On the other hand, other users complain of the steep learning curve the software has. It takes a while to go through all of HubSpot’s online learning material, and this can be frustrating to users.
Zoho CRM users also believe that the software is quite easy to use. The necessary tools and buttons that support its core functionality are easily visible, especially in the free and first-tier purchasing plan. It, however, becomes more intimidating and overwhelming to the user with higher tier subscriptions. This frustration among users increases with an increase in the number of customization options available at more top tier plans. Both Zoho CRM and HubSpot CRM software are relatively easy to use. HubSpot offers onboarding services as part of the custom professional and Enterprise packages, charged at $3000 and $6000 respectively.
Customer Service Comparison -Hubspot vs Zoho
There is nothing as important as the customer support you receive from a company after you purchase their products. As a customer, you want to be sure that the software and services offered by CRMs have after-sale services.
HubSpot has an online community of users. This forum is managed by HubSpot and offers a platform for users to exchange tips, gain insights, ask questions, and receive answers from other users of the CRM and HubSpot staff. HubSpot also has a dedicated customer hotline, which they can call with inquiries and requests. Zoho also has phone support for their clients. They have also created an online knowledge database, video tutorials, and free digital documents. They also have a forum where users can interact and share their experiences and opinions. Zoho also has an online ticketing system for professional and Enterprise users.
As a potential user, you must understand what a CRM is and what its use is. CRMs are beneficial solutions in the sales and marketing processes of many small and medium businesses. Zoho and HubSpot are two of many SaaS companies offering their CRM software solutions in the Small and Medium business market. As we have seen, both are decent alternatives to each other.
If you are taking a lean or cautious approach to your first CRM software, consider using the free version of HubSpot or Zoho. While HubSpot is the obvious winner here, Zoho puts up an equally good fight, offering pocket-friendly plans for you and your business. Even though HubSpot is free software, you might have to pay for their standalone sales and marketing hub for more features and functionality.
Thank you for reading! Let us know in the comments below if you’re already using one of these two software for your business. If you’re interested in learning more about any of our articles just head on over to our full blog here.