What is Keap?
One of the most telling aspects of modern-day marketing is the role of emails to market and communicate matters. Keap is an email marketing software that does a lot more than sending out emails to people, as discussed at length. At the same time, we must realize that there are certain positive features to any email marketing platform, which has been laid out briefly below.
Providing Value to Audiences:
One of the most defining aspects of email marketing and a successful email marketing campaign is providing value to the audiences. If this does not happen, then there is a high chance that the email recipient might opt out of the further messages. Email marketing is an excellent method to cultivate loyal customers as a value can be provided to the potential customers even when they are not purchasing anything. If the marketer continues to increase the audience’s worth, it could ultimately lead to sales being generated over time.
Self-Promotion:
If handled just right, email marketing can be just what is needed for self-
promotion. The reason is that people have opted in for the messages. Thus they tend to be receptive towards any of the promotional activities. What is worth noting is that self-promotion is one of the best methods to market products and services. Furthermore, if the user cannot promote and sell
to the customer, nobody would buy from the seller.
Owning the Content:
Increasingly, companies and individuals tend to use social media to generate publicity and educate the public. One of the common drawbacks
of this method is that the content is not owned by those creating it, and the social media platform usually retains it. With email marketing, the content is owned by the sender of the messages. It could be text or images or video; it’s all owned by those who send out the emails. Thus, there is an interest by the sender to cultivate unique content as compared to the repeat
messages that usually abound on social media platforms.
More email marketing software reviews: ActiveCampaign Review
Features of Keap
As pointed out earlier, Keap is more than just an email marketing software. But one of the vital performance areas that define the software platform is the email system that you can use to message clients and audiences. Some of the more prominent features of the email platform are discussed below.
Personalized Emails
One of the vital operational areas of Keap is the large number of
templates that are present for use on the platform. Thus, it is possible to customize the templates used to send out emails to such an extent that each email can be unique enough. If not for the high levels of customization possible with the application, this would not have been possible at all. It is often a sort of personal approach that brings in customers and audiences and converts them into sales.
Manage Deliverability
As crucial as it is to know what to send in an email message, it is also
essential to know when to send out an email. With the Keap platform’s extensive tracking, it is possible to be predictive with knowing when to send out an email. It would ensure that the target audience gets the best possible chance at reading a message most of the time. The automated systems ensure that this feature is active without any human interference and hence leads to the more tremendous success of the program.
Automated Responses
With Keap email marketing software, it has been possible to automate
the responses to emails and their replies too. It would prove to be one of the most autonomous operating systems possible. This leaves considerable freedom in the user’s hands, which could be put to more productive uses as far marketing is concerned.
Mobile Optimized
Emails are one of the strongest links in modern-day communications. It has
moved from the traditional desktops to the handheld devices of the current era. If Keap has to be set stock by, then it may have been optimized to work from mobile platforms. This future rich feature would set it apart from other email marketing software available in the market.
Campaign Management
Usually, marketing emails are not sent in isolation but as part of a
broader marketing campaign. The strong point of Keap is that it has been able to integrate the emails into the broader campaign management more than anything else. This would work to bring forth greater control over the working and application of email marketing campaigns.
Keap – The drawbacks of the system
There are always going to be people who have some grouse or the other with it. This is the case with Keap as well. The customers have well received the software platform, but some niggling points remain in its use. One of the most common grouses is that searching for contacts in the contacts list can be with specific bugs. It is not the smoothest of functions, but we must say that the feature does work most of the time. People have often commended the development team at Keap and have been able to bring about changes to the system quickly. This is a satisfactory feature to any software company. The approach to providing a cost-effective solution to email marketing would expose the limits of the application from time to time.
Why use Keap?
All said and done, Keap, email marketing software, is one of the most efficient ones for managing a complete email campaign. However, small points need to be addressed for the program’s further smooth functioning, and it would be looked into by the team at Keap. When it comes to cost-effective communications, there is no taking away anything from emails, and Keap, with its value for money proposition, is positioned right in the top service providers.
