mailchimp vs freshmarketer

MailChimp vs FreshMarketer

Internet Marketing

Marketing has gone beyond newspaper, tv, billboards, and other traditional methods. Not only that but also it evolved to reach websites, social networks, and email, and it was not on a whim. When the internet was exclusive, the days are long gone, as around four billion people use the internet worldwide.

It’s more than clear that Internet marketing is essential for any business in instant communication and deep interconnection through the Web. In this case, it doesn’t matter if you’re a long-established company or one that it’s just starting. Internet marketing is indispensable. It will help you increase your advertising reach, make your brand known, and besides that, it will boost your sales or profits.

Photo by Merakist on Unsplash

Internet Marketing Services

Internet Marketing is not something you could do on your own. As a matter of fact, trying it would not be practical and will not bring any benefit at all. But, the good news is, many companies provide these services in the most professional ways. In fact, they offer excellent solutions to your marketing needs. But among several of them, which suits you better?

You must pick the service according to your company’s needs or business, and we want to help you make your choice. So, we compare two of the best Internet Marketing services so you can decide which is better for you.

MailChimp vs FreshMarketer – What are These Services?

MailChimp is a marketing automation platform launched in 2001. A true veteran in email marketing, it started providing service in that marketing area only. Still, it has added other features to be a complete marketing platform in recent times. The best choice for countless companies.

FreshMarketer is a marketing automation software by Freshworks released in 2010. It offers excellent customer relationship management or CRM service, among more features. It has recently gained notoriety for providing exceptional service to famous brands such as Cisco, Corsair, or Toshiba.

Now, let’s start the comparison.

MailChimp vs FreshMarketer: Prices

Your budget is omnipresent, and it literally limits everything you do. So when deciding which Internet marketing service is better for you, the first thing you must consider is how much it costs. A tool you can’t pay for is not useful for you.

So let’s see both services’ pricing.

FreshMarketer Pricing

FreshMarketer offers a free plan (Sprout), allowing you to send emails to up to 500 contacts. Pricing starts at $29.00 per month for the Growing Plan, and you can send emails to a total of 1000 subscribers and more features. Pro plan costs $69.00 per month, and it allows you to have up to 3,000 active contacts. Finally, the Fresmarketer Enterprise plan starts at $125.00 per month for 5000 contacts. A curious thing about FreshMarketer prices is that they are billed annually.

MailChimp Pricing

On the other hand, MailChimp is free for up to 2,000 contacts and 12,000 email sends per month. Its starting price is $10.00 per month, and it offers monthly and pay-as-you-go plans. In other words, you pay depending on your number of contacts. And, any paid subscriptions include unlimited email sends.

For example, the MailChimp pricing method is paying $20 .00 per month, you can send as many emails as you want to up to 1500 subscribers. $30.00 per month allows you to have up to 2500 subscribers. And you can send emails to 2600 contacts paying $25.00 monthly. It counts with a Pro Plan, which costs $199.00 and gives you access to advanced features and options.

There is no contest in this round. MailChimp not only offers better prices than FreshMarketer, but it also provides more for less. Even MailChimp’s free plan offers you more things.

MailChimp vs FreshMarketer: Features

Both services offer a fair amount of features, all of them very relevant and useful.

In this case, MailChimp is well known for being a user-friendly platform that everyone can learn to use without previous knowledge of any kind. Because of that, it provides you with flexible and excellent design tools which allow you to send engaging emails and much more.

MailChimp’s Features

  • A/B Testing
  • Campaign analysis
  • Management of the Campaign
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Management
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Reporting on Customer Activity
  • Customer Database
  • Creating a Customer Profile
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Duplicate Detection
  • Distribution of Emails
  • Email Integration
  • Management of Email Marketing
  • Email Notifications
  • Email Templates
  • Tracking of Email
  • Engagement Analytics
  • Event-Triggered Actions
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Generation of Leads
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multiple Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Opportunity Management
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Analytics in Real-Time
  • Real-Time Data
  • Monitoring in Real-Time
  • Real-Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Metrics for Social Media
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third-Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Website Integration
  • eCommerce Integration

FreshMarketer Features

FreshMarketer counts with almost the same features, excluding A/B Testing, Archiving and Retention, Assessment Management, Automatic Scheduling, Campaign Analysis, Click Tracking, Content Management, Customer accounts, Reporting on Customer Activity, Customer Profiling, Customer Segmentation, and others. However, unlike MailChimp, it offers History Tracking, Event Logs, Data Visualization, Sales Analytics, Sales Forecasting, Sales Reporting, Sales Tracking, and more.

Also, MailChimp offers 78 features in its entirety, whereas FreshMarketer provides 70. MailChimp wins this round, but only by a few.

MailChimp vs FreshMarketer: Support and Integration

These two are fundamental aspects. Because, if you encounter a problem in the platform, you need a way to solve it. Moreover, integration options make everything faster and considerably more straightforward for you.

FreshMarketer gives you 69 integration options. Fair number. But MailChimp allows you to integrate to its platform a total of 1252 websites and apps.

Regarding support, both are good at it. They offer Email Support, Phone Support, and live support. However, the only difference is, MailChimp provides training to its users through documentation, webinars, and live chats.

This round is clear as crystal. MailChimp is the winner.

Flawless Victory for MailChimp

If there’s something left to remark, it’s the fact that MailChimp is by far one of the best email marketing tools in the market and that this is a very well-deserved win.

With all this in mind, we can summarize that MailChimp has better pricing, more features, more integration options, and better support than FreshMarketer.