MailChimp vs Keap


Introduction

MailChimp vs Keap – which one is the best? Any business that desires to reach success must have its Internet space. It should have its own website, do advertisements online, and do email marketing as well. This is mandatory. 

There was indeed a time when Internet marketing was optional. It was just an addition to marketing’s main ways. But we live in an interconnected world thanks to the Web, in which Internet marketing became essential because billions have access to the Internet.

“But how do we do internet marketing?” is the question of many because if your business is relatively prosperous, you’d think that it is impossible to send hundreds and hundreds of emails by yourself. And you’re right. But don’t despair! There is practically no business that manages its Internet marketing on its own. Most companies, including the most successful ones, rely on Internet marketing companies, and we advise you to do the same.

However, countless marketing platforms claim to be the best on the Web, which might be confusing if you’re new in the business. Frankly, it isn’t easy to choose without knowing about it. But we could help you with that.

First, you should choose a platform easy to use, one you can learn to use quickly. You should choose one that matches your budget and needs. But this could be something hard of determining too. We prepared a comparison between two of the best marketing services. MailChimp vs Keap – it’s up for you to decide. 

Which platform is which?

mailchimp keap
Mailchimp vs Keap – which one is the best?

The two platforms in this match are Internet Marketing veterans. Both have been in business for 20 years, doing a great job on the Web. They almost no need for a presentation, but it’s understandable if you don’t know them. So we present you both combatants:

Keap

Keap is an American platform launched as Infusionsoft in 2001 aimed at small businesses for email marketing, marketing automation, and sales. It changed its name to Keap in 2019.  

You can manage and optimize your customer lifecycle, lead capture, customer relationship management (CRM), and e-commerce with it.

MailChimp

MailChimp is mainly an American email marketing service aimed at small to midsize businesses (SMB), released in 2001. It is one of the biggest and the most popular platforms of its kind, with millions of clients worldwide. In recent years has gone beyond Email marketing, including marketing automation and other features, like online CRM, website hosting, and social media management. This way, MailChimp became a comprehensive Internet marketing platform.

Knowing the fighters, let’s start the contest and see which is the best for your business. 

MailChimp vs Keap: Round 1. Features

Let’s start with what the platforms can do for you. It’s a good way to begin the comparison because you can see which one suits you better.

Keap is essentially a CRM, sales, and marketing platform. It offers features like data reporting and insights, marketing automation, SMS marketing, scheduling management, sales pipeline tracking, and many more. Just to name a few: 

  • A/B Testing
  •  Auto-Responders
  •  CAN-SPAM Compliance
  •  Customer Surveys
  •  Drip Campaigns
  •  Dynamic Content
  •  Event-Triggered Email
  •  Image Library
  •  List Management
  •  Reporting/Analytics
  •  Subscriber Management
  •  Template Management
  •  WYSIWYG Email Editor

And it has dozens of other features, like Automated Sales, Web forms, transaction history, order management, and tracking, and more, as it has a total of 84 features, most of them targeted at sales.

MailChimp allows businesses to start and manage marketing campaigns with features to achieve that. Besides lead scoring, activity tracking, and CRM syncing, it offers solid automation. It is applauded for being user-friendly, and it counts with excellent design tools. 

Among their main features are: 

  • A/B Testing
  •  Auto-Responders
  •  CAN-SPAM Compliance
  •  Customer Surveys
  •  Drip Campaigns
  •  Dynamic Content
  •  Event-Triggered Email
  •  Image Library
  •  Landing Pages/Web Forms
  •  List Management
  •  Mobile Optimized Emails
  •  Reporting/Analytics
  •  Subscriber Management
  •  Template Management
  •  WYSIWYG Email Editor

It has other, like Content Management, Knowledge Base Management, Multi-Channel Management, Real-Time Analytics, Social Advertising, Template Management, and Subscription Management. It offers 78 features if you count them all. 

Just considering numbers, Keap wins this round. But this platform only has more features than MailChimp because it’s also a sales platform, and it counts with sales features. On the other hand, MailChimp counts with more marketing features.

MailChimp vs Keap: Round 2. Pricing

Having seen the features, now we must compare the prices and packages. This way, we can see the direct price-features relationship and analyze if it worths it. 

MailChimp starts at $0.00, as it offers a free subscription that allows you to send 12000 emails monthly to 2000 subscribers, among some basic features, like email templates and simple automation. The starting price is $10.00 per month for unlimited email sends, and it offers 3 different paid plans: Essentials, Standard, and Premium. 

Keap doesn’t have a free subscription, so the starting price is $79.00 per month for the Lite plan, giving you unlimited email sending up to 500 contacts. It has two other plans, Pro and Max, which cost $149.00 and $199.00 respectively. 

Both platforms are pay-for-what-you-use services, as their prices depend on your number of contacts. For example, MailChimp charges you $30.00 up to 2500 contacts. But you have to contact Keap to know how much they’ll charge you for the same amount of contacts.

However, the winner in this aspect is obvious: MailChimp. It is considerably cheaper for almost the same amount of features, and it has a free plan.

MailChimp vs Keap: Final Round – Integrations

This aspect makes Internet marketing a lot faster and easier. Imagine how it could be if you couldn’t integrate Facebook or Instagram into your preference’s marketing platform. It would be terrible, in a sense. 

Both MailChimp and Keap offer many integrations to the platform, including Facebook, Drupal, Google Drive, and Gmail, of course. But the difference is massive between the two. Keap offers 261 integration options, whereas MailChimp offers 1253. The winner is more than clear: MailChimp.

Conclusion

MailChimp vs Keap – which one is the winner? The manifest winner is MailChimp. You could say that Keap is better as a sales management service, which is entirely true. But MailChimp is superior as a marketing service. Besides, Keap is only for small businesses, but MailChimp is a good option for small businesses and beyond.

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