This article, MailChimp vs SendGrid, is a contest between two of the best email marketing services out there. So, read on to find out which suits you better!
Marketing is the core of any business. With lousy marketing, a company’s destiny is death, as you can’t expect to sell your products or services alone.
There are many ways to do marketing. It’s possible through newspapers, television, billboards, and other traditional methods. But in these times, Internet Marketing is the main priority of all businesses, including Email marketing.
We could say that companies send billions of emails every day as an advertisement method, and this is because it is an effective way to find new clients and inform people about new launches and releases. So, it’s necessary to count on the best email marketing service available to send the most engaging emails to the most considerable amount of people possible.
We want to help you choose the better service for your business, as there are plenty of options claiming to be the best email marketing company.
The best way to reach a clear conclusion is by comparing the services, and on this occasion, we have prepared the ring. MailChimp vs. SendGrid is what you’ll see here, and we’ll decide which one is better.
MailChimp almost doesn’t need any presentation in the Email Marketing world. Founded in 2001, it’s arguably the largest company of its kind, with 11 million active customers and more than 4 billion users. A favorite for small to midsize companies through the years, it has evolved recently to become a complete marketing platform, providing landing pages, automation, social media scheduling, and much more.
SendGrid was founded in 2009 and acquired by Twilio in 2018. It’s a company leader in Email Marketing, which reputation grows over time thanks to professional service provided to clients as big as Spotify, Uber, and LinkedIn.
Knowing the competitors, let’s see now how they perform in this MailChimp vs SendGrid competition.
Any company has different needs, so it’s essential to know what both companies offer to know which one suits you better.
MailChimp has many features that make it an excellent option for starting and long-established businesses. It has fantastic design tools, a wide range of email templates, and everything is relatively easy to use. Also, MailChimp is cloud-based, which means you can access it no matter the device you use.
Other features of MailChimp
- Merge Tags
- RSS to Email
- Email Designer
- Social Sharing
- A/B Testing
- Multi-User Accounts
- Subscriber Profiles
- App/Tool Integration
- Custom Forms
- Customer Surveys
SendGrid, on the other hand, it’s perfect for data tracking and offers excellent flexibility. It’s web-based, which means it’s also accessible from any device connected to the Internet.
- Feedback Loop
- ISP Monitoring
- Open and Click Tracking
- SMTP API
- Suppression List Management
- Dedicated and Multiple IP Addresses
- Reputation Monitoring
- Email Templates
- Domain-Level Load Balancing
- Dedicated and Multiple IP Addresses
- Unsubscribe Tracking
As you can see, they offer different features for different needs. In a sense, it would be logical to think they’re tied. That depends on your necessities. But if what you’re looking for is mainly an advertisement tool easy to use, then MailChimp is the winner.
A tool is useful as long as you can use it, and if you can’t afford it, it’s not the right one for your company. You require a tool that solves your needs but adapts to your budget.
Let’s see which one has a better relationship between quality and price.
First of all, MailChimp includes a free service for small businesses that allow you to send up to 12,000 emails per month to 2,000 subscribers. If you exceed such quantities, then you’d start paying for what you use. MailChimp allows you to pay a specific amount depending on how many subscribers you have. The price escalates if you earn more subscribers, but the paid service starts at $9,99 per month.
As a reference, by paying $20 per month, you would get unlimited emails to 1001 to 1500 subscribers, and $35 per month would be equivalent to up to 2,600 subscribers.
SendGrid also has a free package, which allows you to send 40,000 emails for the first month, but then limits your sending to 100 emails per day.
If you need more than that, SendGrid has seven packages, starting with $14.95 per month for 1,000-40,000 emails a month (Essentials 40K package) and going as far as $699.95 monthly for 1.5 million emails every single month (Pro 1.5M package). In case you need to send more emails, they also have Custom Pricing to meet your needs.
This round means another win for MailChimp, as its free service is better than SendGrid service, and its paid assistance is considerably more affordable.
Customer Support – MailChimp vs SendGrid
Both are likely tied in this aspect, but one has the edge over the other.
MailChimp offers Email, phone, and live chat support. However, Email support is restricted to free customers after 30 days, live chat is only for paid clients, and phone support is for premium users.
SendGrid also gives exactly the same kind of support, but with one small difference. They offer 24/7 ticket support for all customers, so their Email support is available to all clients.
SendGrid offers more customer support for users with the free plan, which makes SendGrid the winner.
Training – MailChimp vs SendGrid
Email marketing tools, even today, could be something new for many businesses, and some beginners could find them difficult. For such a reason, these two platforms provide you with training to learn to use their services.
SendGrid gives you guidance through documentation and webinars. But MailChimp offers deeper training, adding to the documentation and webinars, Live Online education.
So, as you can see, MailChimp wins this round. It provides better training to their clients.
MailChimp vs SendGrid – Which Platform is Better?
It actually depends on your needs. You could say that if we’re talking about titanic corporations’ needs, then SendGrid is arguably better, as it offers a considerably higher volume of emails.
But, if you’re just starting your business, or you’re a small to midsize company, then MailChimp is the best option for you. It offers you a higher number of features, better templates, a user-friendly interface, and more and all at good pricing.