Digital Marketing
Every day more people gain access to the Internet, increasing the already titanic number of 4 billion Internet users worldwide.
Knowing that so many people have access to the Web, it wouldn’t be strange for you if we point out that email marketing is essential for any business. And we can say the same for the broader Internet Marketing.
Email Marketing
Email Marketing alone can help you reach out to contacts in the fastest way possible. It can also help you do instant ads, find new clients, boost your sales, besides that it can make your business known. This is not misleading advertising.
Companies worldwide spend countless emails every day for different reasons, all related to marketing. They use them as a Customer Relationship Management (CRM) tool, advertisement platform, and even a sales engine.
If you’re starting your business or a company and it doesn’t have powerful Internet Marketing, we advise you to fully use this marketing method. Your business can reach a higher scope with Internet marketing than traditional TV or newspaper marketing methods.
Importance of Email Marketing Tools
It happens that you can’t do Internet marketing on your own. Not if you want your business to grow to gigantic sizes. But there’s nothing to worry about, as it exists companies that provide you professional assistance in this area.
Two specific companies stand out above the others. These are MailChimp and SendInblue, which can provide you outstanding Email Marketing services and more. But which should you choose? To some, that could be a hard question.
We want to help you choose. Therefore, below you’ll find a useful comparison between both platforms.
MailChimp and Sendinblue
MailChimp is an email marketing platform that doesn’t need a presentation to those with Internet marketing knowledge. It was launched in 2001, and since then has grown to the point of becoming one of the biggest. In recent years they added more and more features, evolving into a comprehensive marketing platform. Read more about MailChimp here.
SendinBlue started as an email as well as text messages marketing service in 2012. Still, it has become a considerably more versatile app through the years, including automation and some basic CRM features. Read more about SendinBlue here.
MailChimp vs SendinBlue: Pricing and Packages
Sendinblue has an excellent free plan that allows companies to send up to 300 emails per day and unlimited contacts. All tiers enable users to have as many subscribers as they want or need; the pricing of paid subscriptions is based on the number of emails you need to send.
Lite plan costs $25 per month for 40,000 emails. The Essential plan costs $39 for 60,000 emails monthly, and its Premium plan costs $66 per month for 120,000 emails. And it counts with an Enterprise plan with custom pricing aimed at companies that need ideally 350,000 emails each month.
MailChimp pricing starts at $9.99 per month. However, it has a free plan that allows you to have up to 2,000 subscribers and 10,000 emails, besides automation services, basic templates, CRM, as well as websites. MailChimp is SendInblue opposite, as it offers unlimited emails to paid subscribers, and it charges for the number of contacts. The Essentials Package accommodates up to 50,000 contacts. And if you need more, you can get an exact price depending on the number of subscribers you want to reach. For example, a plan for 5,000 subscribers costs $74.99 per month.
We could say this round is a tie. Both platforms offer attractive plans at reasonable prices, for sure. But considering that MailChimp provides more features than Sendinblue, then it is the winner in a sense.
MailChimp vs SendinBlue: Features
MailChimp provides users with an unbelievable amount of features. It has customizable templates, flexible and easy-to-use design tools, powerful automation, and more.
It has a total of 78 features. And to name a few:
- A/B testing
- API
- ACTIVITY DASHBOARD
- Custom Fields
- Custom Forms
- Customer Accounts
- Activity Reporting about Customers
- Database of Customers
- Customer Profiling
- Customer Segmentation
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Distribution of Emails
- Email Integration
- Management of Email Marketing
- Email Notifications
- Tracking Emails
- Landing Page Templates
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- More than one Channel Marketing
- Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting in real-time
- Social Advertising
- Social Media Integration
- Metrics for Social Media
- Social Network Marketing
- Website Integration
- eCommerce Integration
Sendinblue is a great service that everyone can learn to use. It counts with an intuitive interface and functional automation.
Among its main features are:
- A/B Testing
- Auto-Responders
- CAN-SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event-Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimized Emails
- Reporting/Analytics
- SMS marketing
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
This round has a clear winner. MailChimp’s titanic amount of features dwarfs everything Sendinblue has to offer. MailChimp wins this round by a considerable margin.
MailChimp vs SendinBlue: Support and Training
This is the final round because both are essential aspects that everyone must consider. After all, you should be able to solve any problem you find when using the platform ideally. Consequently, training is necessary because it doesn’t matter how easy to use a platform is. It could be difficult for some.
Both services offer email support to their clients of excellent quality. But MailChimp offers broader support with a 24/7 live rep. And even phone support.
Regarding training, Sendinblue only offers documentation. But MailChimp provides documentation, webinars, as well as live online training to teach their users how to use the platform. This round is another one where MailChimp defeats its rival by a lot.
Which platform is better?
The MailChimp vs Sendinblue contest has reached its end, and of course, it has a clear winner.
In fact, choosing a specific email marketing service indeed depends on your needs. But these two tools are for the same kind of clients: small to midsize businesses (SMB), so they should solve the same problems.
MailChimp is considerably better than Sendinblue in most aspects, and in all the elements included in this vs. Although both have reasonable pricing and packages, MailChimp provides more features. Finally, it has better customer support and training, and it’s more flexible overall.
