In 2019, email marketing remains the most effective method to create and maintain leads to your business. Surprisingly. Email marketing is quite cheap and easy to do. However, one of the most daunting tasks you will ever face will be to choose an Email Marketing service provider. What do you look for? Do you go for the cheapest service? Do you purchase the service your competitors are using? What do you do?
To pick the most favorable email marketing service, you need to understand your business and your customers. This factor is quite essential if you want to choose one that suits your business correctly. You’d be surprised that the task is itself quite tough. No worries, however. It is perhaps the ideal approach to interact with your clients, anyway. The best email marketing tool helps you stay connected to your clients, create new opportunities, products and services, and keep in touch with your clients. It enables you to collect feedback and interact with your customers regularly. This interaction benefits your business in two ways: It helps you understand your customers to serve them better, and you get to resell and upsell your clients. Email marketing will help you scale your business fast but efficiently.
We cannot deny that there are many service providers out there. There is no denying that we are as interested in the rest as we are in the upcoming ones. We want to go through all of them, but with only so much time and space, we’ll look at two of the best in the market: MailerLite and MailChimp.
Who doesn’t know MailChimp? If you have purchased an item or offered your email address to a website anywhere, then you have already encountered MailChimp. MailChimp is the most popular email marketing software in the market right now, and with good reason too. MailChimp has been around for a long time now. They are also the only platform that lets you manage up to 2000 subscribers at no cost. This feature is an immediate advantage if you are just starting or you are comfortable with 2000 users or less.
With MailChimp, it is anything but complicated to create messages that serve your audience. That’s just about it with MailChimp, in any case. After that, things get a little bit interesting. Comparatively, MailChimp seems to be falling behind in terms of the features they offer. We’ll get to that shortly. Also, as soon as you pass the 2000 subscriber mark, MailChimp’s pricing takes a steep turn…fast
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Mailerlite is much like the youngest child in a family of, well, many children. What we mean is: Mailerlite is quite younger than many email marketing software. MailerLite was founded in 2010, and its primary goal was to offer affordable email marketing services to small, medium enterprises and freelancers. It is not the only thing that makes them stand out. Because of their young age, they come in with a different, more appealing offering. They have a rather attractive free forever plan and charge lesser fees for more subscribers.
Unlike most other tools, MailerLite has a more international outlook. How can we tell? Their platform comes in about eight different languages. Another perk is that Customer Support is available to customers in just nearly as many languages.
Yes, Pricing is indeed an essential factor. Let’s begin with Free Forever Plans. With MailChimp, you get to send up to 10,000 emails to up to 2000 subscribers. With MailerLite, you get to send up to 12,000 emails to up to 1000 subscribers. If you are a small or medium enterprise, these plans are perfect whichever way you go. However, with MailChimp, you get access to limited features at this free plan, and you must upgrade to get more. In the case of MailerLite, you get access to all elements in the free plan. Some of these features include landing pages and automation.
Remember what we said earlier? MailChimp gets expensive, really fast. Let’s demonstrate it. Once you have more than 2000 subscribers, if they do not exceed 5000, you pay $50, compared to MailerLite’s $20. For up to 10,000 subscribers, you’ll pay MailerLite $35 compared to MailChimp’s $75. For up to 25,000 subscribers, you pay MailerLite $80 to MailChimp’s $150. For up to 50,000 subscribers, you pay Mailerlite $140 to MailChimp’s $240. Ouch. The difference is staggering, and the conclusion is pretty straightforward if you’re trying to save a buck or two. We assume you do, so, yes, MailerLite is a better option here.
Customer Service Delivery
One of the things that make us favor MailerLite again is its impressive customer service. MailerLite has specialized service agents, many of whom sign in from across the world, get back to you within 2 to 5 minutes. In case you miss your chats on the website, Mailerlite will send you a copy of the interaction and solution to your email address. This way, you get to keep a copy of the answer just in case you ever need it again.
MailChimp has only one disadvantage. Customer assistance as a feature is accessible only to their paying customers. Take heart, however. Both MailerLite and MailChimp have exhaustive knowledgebase on their websites. They have full articles, videos, and tutorials that will get you on track pretty quickly.
MailerLite does not cease to impress, we must say. After all, MailerLite does offer free automation to all its users. This feature is very appealing, especially because MailChimp and other Email Marketing platforms charge you for any automation. Thankfully, MailChimp recently decided to offer automation for free, which means you can schedule your emails to go to clients how have met certain conditions. These conditions may include sending emails after a set period, sending emails to those who opened a campaign, or those who clicked on a link in your emails. Automation is critical because the platform will perform certain functions that would otherwise be hectic to perform on your own.
Landing Pages and Webforms
MailerLite, again, wins here. They offer an excellent platform where you can create beautiful landing pages and web forms. It is quite a relief to get these services from MailerLite because many people genuinely struggle acquiring leads. In fact, many other people have to purchase new software to help them create landing pages and capture leads. It costs money to get more services from outside, but in MailerLite, you get it all as part of the package.
MailChimp doesn’t seem that far either, even though we must warn you, they are still developing this particular feature on their platform. Their landing page creator is still quite basic at this stage, and it will cost you $100 more yearly.
MailChimp and MailerLite both offer templates for you to use to design your emails. This feature is fully available on both platforms. MailChimp lets you access more templates on their free plan than MailerLite does. However, this shouldn’t be much of a problem because there are many other tools that you can use for free to create templates for your emails. Canva is quite a good example.
Nothing is quite as crucial as having a platform that can integrate with other software and services. It comes quite in handy because it makes some tasks easier to perform. If there is one place where MailChimp excels, it’s in the abundance of integrations. MailChimp has hundreds of integrations. You can integrate MailChimp with Google Analytics, Zapier, WordPress, and other platforms. MailerLite also has integrations, but not nearly as many as MailChimp. You shouldn’t have much of a problem because they offer integrations with many popular platforms, including Shopify, WooCommerce, PayPal, Stripe, and WordPress.
MailChimp lacks this feature. However, you will get it on MailerLite. On sending an email, if the recipient does not take the desired action, Mailerlite sends them another email. Mailerlite allows you to alter the title and the message, so the email becomes more tailored and personal.
MailerLite also enables you to accomplish something other than resending. Unlike MailChimp, you can also edit some other things. You can change your email subject and content.
Reports and Analysis
Both MailerLite and MailChimp come with reporting tools. This feature is vital to consider, especially when tracking business metrics. With MailerLite, you get all the basics of reporting tools. However, they have no dedicated tab or section where you can view them. As a user, you will be able to see your metrics directly in the campaigns you create. You get e-commerce tracking for Shopify and WooCommerce only. While MailerLite still lacks in social monitoring, you can keep track of your clients’ activities using Google Analytics.
As for MailChimp, they are fully loaded. They have all the tools you’ll need to analyze and generate reports for your business. With MailChimp, you will be able to track people who open your emails, your conversion rate, clients’ social media activities, and geo-tracking.
We openly favor MailerLite. It does not mean that MailChimp is terrible in any way. Quite the contrary. MailChimp and MailerLite are both great platforms. They aren’t platforms for everyone. Therefore, we will recommend one of each depending on your situation.
We do recommend you to try out the free forever plan they offer. It will help you get a clear sense of their services. You might even end up using MailChimp exclusively, especially if your business is still small or growing. Many enterprises run quite comfortably with about 2000 subscribers on their email lists. The 10,000 email limit might choke you because unlike what you may think, 10,000 is a limit that runs out swiftly.
If integrations are an essential factor in your business process and strategy, then MailChimp is perfect for you. MailChimp has hundreds of useful integrations that may make your business process better. We’ll warn you, though, if you want simple-to-use integrations, then MailChimp isn’t the way to go.
MailChimp is perfect for you if you’re looking for an all-in-one solution. You can build campaigns and manage customers all from within their platforms, but this feature is only available in their standard plans upwards.
We highly recommend MailerLite because you will be able to access all their best features, including automation, in their free forever plan. The downside is they offer this plan up to 1000 users, unlike MailChimp. Even if you exceed this limit, it is relatively cheaper on MailerLite. If you decide to go ahead and purchase any of their plans, it will cost you less per month than it does on MailChimp. This helps you keep your business costs lower.
If you are looking for a simple and easy-to-use interface, then MailerLite is simply the way to go. Their interface is much easier to use than many email marketing software in the market currently.
MailerLite also has very impressive customer service. This is quite important on their part because it demonstrates how dedicated they are to serving the interests of their clients. MailerLite and its team are multilingual, which means you will be able to receive help in the language you are most comfortable with, especially across the US, UK, and Europe.
Both MailerLite and MailChimp are two of the world’s most competitive email marketing platforms. You couldn’t do better than these two if you tried, though we admit there are platforms just as good as these two out there. Their free forever plans are quite useful. IF you are a blogger, a small or medium business, or a freelance marketer, these plans will serve you quite well without costing you much. We advise you to go ahead and try both of them out and pick whichever you like.
We prefer MailerLite to MailChimp. They manage to offer as excellent a service as MailChimp at a lower cost. The winning proposition for us is their customer service. You can rest assured that any problem you face on their platform will be addressed by someone who speaks your language. That is very impressive, especially in a space where many companies don’t venture into new markets or offer multilingual support.
MailerLite offers affordability, ease of use, and features, mainly to people just starting. In this review, they are our outright winners.