When it comes to email marketing software, Mailgun and Mailchimp are two of the most popular options on the market. It is important to understand the differences between Mailgun vs Mailchimp so that you can choose the right one for your business needs. Let’s take a closer look at the differences between Mailgun vs Mailchimp in order to help you decide which marketing software is the best tool for your business.
Mailgun vs Mailchimp (2019) Summary
Mailgun software allows you to send transactional emails to your customers and product users in a very easy and effective way. It is a transactional email API that supports platforms such as PHP, Java, Python, Ruby, NodeJS and more! Mailgun is best for medium to large-sized businesses or enterprises.
Mailchimp on the other hand, is a marketing tool that allows you to easily create, launch, build, design and optimize targeted email campaigns for your business. It is a feature-rich marketing tool that comes with an email builder, list builder, segmentation, and a large template library. Mailchimp also offers automated email marketing services, so that you can grow and maintain your email list on autopilot.
Let’s see what is the better choice between Mailgun vs Mailchimp for your email marketing needs this 2019.
Ease of Use and Editor
One of the factors considered when choosing the best marketing software is the software’s ease of use. Mailchimp is definitely the best choice when it comes to a software system that’s easy to use. Mailchimp is a cloud-based email marketing tool that does not require any setup. Once you sign up for the service you can begin using it right away. Mailgun isn’t as easy to use as Mailchimp. In order to get started (and for continued use) you will need the assistance of a developer.
It’s simply easier to use and you can get started right away without the need for additional help from a developer.
Design and Flexibility
Mailchimp prides itself on taking risks that showcase the creativity of the artists and designers that use their software. Mailchimp offers flexible elements and new approaches to their animation, illustration, and photography. This allows the user to communicate with a wider range of emotions, as well as take more risks with their designs.
Mailgun offers the flexibility to create personalized, responsive email templates that work excellent across all devices. They use media queries to optimize the designs to work for smaller screens. This is important when it comes to effective email marketing, as most emails are now opened on mobile devices. With Mailgun you can design your own email template from scratch or use one of their pre-existing templates, giving you total control of your email design and marketing campaign.
Mailgun has a wide variety of templates available to help you create the perfect email campaign that accurately reflects your business’s unique design and voice.
Email Marketing Features
Both Mailgun and Mailchimp offer a whole host of options when it comes to email marketing features. Mailchimp’s email builder is very easy to use. You will be able to load in your very own color palette and brand font so that your emails are a perfect extension of your own website.
Mailchimp also takes email marketing very seriously. They forbid using purchased email lists in their terms of service, which helps to prevent any emails from being marked as spam. When an email using Mailchimp’s servers is marked as spam, it can potentially have an effect on the deliverability of other users’ emails. By forbidding this use, Mailchimp increases the deliverability for everyone, making your email marketing campaign more effective.
Mailgun’s software is designed to help businesses large and small optimize their email marketing strategies with the help of their automated deliverability tools and products. The most common forms of email marketing include blog emails, newsletters, retention emails, and promotional emails. Mailgun utilizes the right tools such as A/B testing so that you can get to know your audience and what products or services resonate with them the most.
Mailchimp wins when it comes to their email marketing features. Their number one priority is making sure they provide a safe and effective email marketing service. Having regulations against using purchased email lists helps everyone that uses their services.
Registration forms are a simple and effective way to extend the reach of your email marketing campaign and enhance your long-term growth. Mailchimp offers many options for registration forms that will help to attract subscribers from different audiences. You can start with one of their basic hosted forms or give one of their intermediate or advanced options a try. You can embed a form directly on your website or add them to your brand’s social sites like Facebook.
Mailgun uses form.io which is an open-source form and API creation management platform. It’s designed specifically for application developers to help embed forms on mobile applications using a single line of HTML code. The forms that are created and managed within form.io can be embedded easily into all of your applications and connected effortlessly to your Mailgun email templates.
Mailchimp’s registration form creator is simple to use and offers features that make it easy for you to extend the growth of your business. Embedding their registration forms onto your brand’s social media sites can help to attract many more potential customers.
Spam and Design Testing
Mailchimp offers many tips on how to avoid having your email marketing categorized as spam. One way they do this is by the use of their standard signup forms. By default, their standard signup forms use the double-opt-in method. This method is very valuable because you’ll be able to have proof that each recipient their permission for you to send them emails. This reduces the chances that your emails will be marked as spam.
Mailchimp’s preview mode will allow you to see exactly how your campaign will look in your recipients’ inboxes whether on desktop or mobile. They also offer a link checker tool that will test all of the links on your site to make sure they are working.
Mailgun however, does not provide email spam checks within their control panel, but their managed service can proactively monitor and run checks for you. This helps to make sure your delivery rates remain high and your email campaigns continue to yield positive results.
While both are able to monitor your deliverability rate and ensure your campaigns aren’t being marked as spam, Mailchimp is the clear winner. Mailchimp offers a much more well-rounded approach to monitoring, testing providing tips and advice to keep your email marketing campaigns running successfully.
Email Reporting & Analytics
Mailchimp offers reports that will help you analyze clicks, e-commerce data, social activity of subscribers, and more! Your report overview will highlight stats such as the number of recipients your campaign was sent to, the open rate, click rate, bounced, unsubscribed, and much more. These tools and features will help you have a better understanding of how well your campaign is doing at any given time.
Mailgun has report filtering tools that will allow you to segment your data based on either domain or tags. It also gives you the ability to compare different campaigns and categories of messages against each other. This way you can compare previous campaigns and make educated decisions that will maintain or increase your success rates for future campaigns.
Winner: A tie
Both Mailchimp and Mailgun offer excellent reporting features. Either choice will give you an in-depth look at how your campaign is going and how it compares to previous campaigns.
Deliverability: Mailchimp or Mailgun
Mailchimp’s sending reputation has a direct impact on the deliverability rates of your emails. If the IP address of a server is flagged by spam filters, the receiving servers will block emails from that address. That is why Mailchimp works hard to ensure they provide all of their users with the tools they need to remain compliant with current anti-spam laws.
Whenever you begin a campaign with Mailchimp, their automated abuse-prevention system, Omnivore, will scan your campaign and find addresses that may affect its deliverability. Because of this, your campaign is less likely to experience issues with deliverability rates and keep your emails out of spam filters.
Mailgun offers a few solutions to help keep your email delivery rates high and your messages outside of the receiver’s spam folder. Some of those solutions include; email authentication and email address verification. These solutions ensure that you’re following the proper email authentication protocols using SPF and DKIM records to verify your sending domain. Mailgun’s verification services will also check that the email addresses on your mailing list actually exist.
With their automated abuse-prevention system, Mailchimp works hard to make sure your email campaigns are successful and don’t wind up in a spam folder. Their provided tools will help you stay in sync with current anti-spam laws so that your campaign is not marked as spam.
Integrations & Extras
Mailchimp offers many integrations that make it easy for you to create stunning graphics and designs to fit your brand’s theme. One of the most notable integrations they offer is Canva support. Canva makes it easy for you to design amazing graphics to go along with your newsletter. You won’t need to have any special editing or design skills to create beautiful, eye-catching graphics. Some other extras they offer include Addpoll for creating surveys and quizzes, Airsquare for building your website and online store, and AgencyAnalytics to keep up with your stats.
Mailgun has a few integrations available that work to make maximize your email capabilities and expand the reach of your audience including; Onesignal, Easysendy, Customer.io, and others. These integrations will help you create email templates with easy drag-and-drop methods, plan targeted campaigns, and curate your email list.
Mailchimp offers a wider diversity of integrations with much more easy to use tools to get you started with creating beautifully designed emails, logos and more.
Mailchimp has a few options when it comes to supporting. There is the self-service knowledge base, email support, support chat, and phone support. Utilizing any of these methods will get you the answers you need quickly.
Mailgun offers support through their email address as well as a general help center with FAQ’s.
Mailchimp has many more ways to get in contact with them quickly and easily, which is important when you need immediate help for your business.
Mailchimp’s standard plan is currently $14.99/month. They offer a free version with all the basics you need to get started, as well as two other paid options for premium ($299.00/month) and the essentials ($9.99/month).
Mailgun has a pay-as-you-go plan that gives you your first 10,000 emails for free. There is a production plan ($79/month), a scale plan ($325/month), and a custom plan for enterprises that you can tailor to best suit your needs.
Mailchimp’s pricing plans are the clearest and most affordable. Their free basic option gives you the best deal and makes it easy for beginners to get started without investing a lot of money before they determine their exact business needs.
Email Marketing Software
The question behind Mailgun vs Mailchimp implies you are looking for the better email marketing software, so your company can have an edge against your competitors.
If you’re looking for a well-rounded email marketing software with many features and tools to help you create successful email campaigns, go for Mailchimp. They offer everything you need to get started whether you’re a small business or a large enterprise.
Mailgun is a great option, however, they fall short when compared to Mailchimp’s extensive list of features and support tools. Mailchimp’s basic plan gives you everything you need to test the waters of email marketing for your business.
Mailchimp vs Mailgun Comparison Chart
|Ease of Use & Editor||⭐⭐⭐⭐||⭐⭐⭐|
|Design & Flexibility||⭐⭐⭐⭐||⭐⭐⭐⭐⭐|
|Email Marketing Features||⭐⭐⭐⭐⭐||⭐⭐⭐⭐|
|Spam & Design Testing||⭐⭐⭐⭐⭐||⭐⭐⭐⭐|
|Integrations & Extras||⭐⭐⭐⭐||⭐⭐⭐|
Think you have all the information you need to understand both platforms now? If not, let us know what we missed and we’ll be sure to add it on and update this article.
If you’re already using one of these platforms feel free to share your experiences with Mailgun or Mailchimp! Thanks for reading with us here on bestandvs.com we’ve got a lot more coming so be ready! If you’re interested in learning more about any of our articles just head on over to our full blog here.