Hubspot is more than an enabler of marketing campaigns. It offers you other solutions, including a Sales hub, Web Analytics, and Customer Service Management. All these tools make it a decent solution, but MailOptin isn’t far behind. While it has a narrower scope of focus, the marketing tools it has for you are powerful and can compete well with Hubspot.
We’ll have to analyze and compare all the features of MailOptin vs HubSpot. Only after such an analysis can we conclude that one solution is better between MailOptin vs HubSpot.
Hubspot’s marketing solutions integrate with other tools in the platform. We cannot analyze them in isolation, so whenever we need to touch on a specific integration, we will.
1. Website Modification
One of the best ways to boost your marketing involves modifying your website to make it more appealing to customers. Hubspot enables you to change your website without knowing a line of code. It has a simple drag and drop editor that gives you stunning sites at no hassle.
There is also another advantage to customizing your websites on Hubspot: the templates are responsive. With responsive templates, your pages will adjust to fit any screen size.
2. Get More Visitors to Your Site
After designing your site, you need to give it appealing content. A beautiful website may get you traffic, but meaningful and attractive content will keep the traffic coming.
Hubspot provides you with a content tool that makes it possible for you to create content that keeps visitors. You have an active SEO ranker that scans your content as you type it. The tool then offers you SEO advice to improve the ranking of your articles.
Content development on Hubspot also involves targeted ads that put your content in front of as many people as possible. You get advertisements that appeal to your core group of users. Hubspot also helps your content reach social media and blogging sites.
Converting leads is one of your essential duties as a website owner. Hubspot gives you the ability to grow your leads in several ways. You get stunning landing pages from a library of templates. You can also customize landing pages that will attract and keep visitors.
Moreover, you can use the in house form builder to come up with attractive forms. The forms you get in Hubspot are not redundant or lengthy, and so will get visitors to commit quickly.
4. Personal Attention
Hubspot’s marketing platform guarantees you a personal touch. Your clients will experience personal attention on your site. One of the most effective ways to make this happen is through using chatbots and live chats. You can also redirect chats to relevant members of your team.
The second method is automated emails. You can set up follow up emails in campaigns that are personal and targeted.
Through personalization, your clients don’t have to follow the same route to purchase. Each client can have their path leading to more fulfillment. Customization is also one area where the other tools in Hubspot’s arsenal come into play. These tools track interactions and tailor engagement to suit individual scenarios.
In the beginning, we talked about how Hubspot’s marketing platform integrates with other tools also from Hubspot. The marketing platform is good, but you can achieve a lot more when all the tools work together.
Customer Relations Management (CRM) is your best tool to build relationships. You can plan, build, and grow interactions with your clients. Hubspot’s CRM is free, so you have no reason not to use it.
The Sales platform helps you get insights into your clients. You can also automate emails and interactions.
We’ll be looking specifically at the costs of Hubspot’s marketing solutions. The most fantastic aspect of Hubspot is a free option. In this option, you get forms, marketing, analytics, and more. If you’re a beginner in online marketing, this plan will serve you well.
The Starter plan is next, and you have to pay $50 per month for it. You get 1000 contacts and access to the Hubspot CRM in addition to other marketing tools. You can buy this plan directly from Hubspot’s website.
The Professional plan costs a lot more at $800 every month. You get regular marketing tools, blog creation tools, SEO tools, and much more. Like the Starter plan, you can also use it only for 1000 contacts. However, you cannot buy it directly from the site. You have to contact the sales team for a purchase.
The last and most expensive plan is the Enterprise plan. It costs $3200 per month and includes all the benefits you get in the Professional plan. Additionally, you get team management tools and advanced analytics. To purchase it, you also have to contact the sales team.
MailOptin’s main selling point is its exclusivity. Whereas Hubspot provides solutions for a diverse array of situations, MailOptin has a much narrower scope. When you go to MailOptin, you’ll get only three services listed.
MailOptin is also a WordPress plugin; you can only use it on a WordPress site.
Typically you’d need several solutions to help you with leads on your website. MailOptin simplifies this process by giving you all the different tools you need in one place. If you need to grow your list of subscribers or have higher traffic, you’ll get it all on the platform. Additionally, there are several other tools at your disposal for lead generation. Let’s look at these issues in more detail.
Forms are vital for growing your subscriber base. MailOptin employs WordPress Customizer as a form builder. WordPress Customizer can give you stunning forms that will dramatically increase your conversion rates. It is also easy to use and gives you several options to customize your forms.
3. Building Your Email List
Lead generation will almost certainly involve growing your email list at some point. To help you with this, MailOptin gives you several foolproof solutions.
MailOptin has lightbox popups. These are bright and catchy popups that instantly catch the attention of your clients. You’ll typically include information in these popups to make your visitors purchase or subscribe.
An even better solution than popups is notification bars. Some users may find popups a bit intrusive, and this could decrease traffic to your site.
Notification bars are static; they stick either to the bottom or top of your page. They are, therefore, less intrusive than popups and do not interfere with the flow of your website.
Unlike notification bars, slide-ins are mobile. You can set them to slide in based on triggers. An example of a trigger would be time: you could set a slide in to appear after every five minutes. Also, you can make user behavior a trigger.
You can include opt-in forms on your websites in three ways.
Widgers are the first way. They are decent but perhaps not as good as some of the other solutions.
Alternatively, you can include opt-in forms before or after posts on your site. Users who come for your posts will interact with the forms, and this will increase engagement.
Lastly, we have inline forms. With inline forms, you do not have to stick to a specific location on your site. You can insert them anywhere.
Analytics is an essential aspect of digital marketing. You have to know how your campaigns are performing and whether there are any improvements you need to make. MailOptin offers you great analytics and also integrates with Google Analytics. Google Analytics integration makes it possible for you to view reports on your dashboard.
5. Exit-Intent Technology
MailOptin has a specific focus on retaining visitors to your site. Most visitors who come to your website then leave never come back again. Exit-intent technology tracks visitors and analyzes their intentions. You can then show them an opt-in form to keep them and prevent them from leaving.
6. Data Storage
MailOptin provides you with a data storage solution. Leadbank keeps data on subscribers and enables analytics on them. You can formulate strategies from this data to close more deals or complete more purchases.
You can achieve automation through a template builder. You can use this template builder to craft beautiful emails for your campaigns.
8. New Posts
Whenever you publish new posts, you can notify your subscribers.
9. Scheduled Emails
The third way to make automation work for you is by scheduled emails. MailOptin has a flexible scheduling plan; you can send emails daily, monthly, or weekly.
Newsletters are another critical feature in digital marketing. MailOptin allows you to send newsletters to clients in other email marketing platforms. Furthermore, you can send these emails directly from your WordPress enabled site.
11. Extra Features
One of the more essential additional features on MailOptin is integration. You can integrate with popular apps such as MailChimp and MailerLite.
MailOptin has an allowance for a lifetime license. You have to pay $999 once, and you will have access to all features for a lifetime.
The cheapest plan you can purchase is the Standard plan. You can use this plan for only one site, and it will cost you $79 every year. The Standard plan also only gives you lead generation.
The Pro Plan gives you access to three sites. It costs $179 every year and includes email automation and newsletters in addition to lead generation.
The Agency plan has all the benefits of the pro plan but gives you access to unlimited sites. It costs $279 per year.
Final Verdict: MailOptin vs HubSpot
MailOptin has a decent set of features and will help you with automation and newsletters. However, it cannot compete with Hubspot. Hubspot’s marketing platform is top-notch, and this isn’t the only thing it has. You can also use their CRM and sales and customer service platform.
The fact that Hubspot has all these solutions in one place gives it a win for us. Also, MailOptin is a WordPress plugin, meaning you cannot use it in non-WordPress sites. That is a big letdown.