Email marketing is a vibrant field that keeps growing by the day. If you are a small business owner or you deal with marketing in any way, this is one field you don’t want to ignore.
Two of the more popular email marketing solutions that we’ll be comparing are MailOptin vs MailChimp. These two services have similarities and differences that make for interesting comparisons. Knowing which solution to choose between the two, therefore, requires knowledge of the features of each.
In this article, we’ll delve deep into what makes each solution unique. Such an analysis should give you adequate information on what choice to make between MailOptin vs MailChimp.
MailOptin is a WordPress plugin. What we like most about it is that it is a compact solution. It doesn’t try to be a general-purpose solution but instead focuses on a few key areas. When you go to MailOptin’s website, you’ll see that they list only three solutions: lead generation, automation, and newsletters.
We’ll first deal with these three significant features before looking at any other solutions they have to offer.
1. Lead Generation
MailOptin promises you a one-stop solution for lead generation. This proclamation is refreshing to hear as typically you’d depend on several products for lead generation. How MailOptin helps you generate leads includes growing your email list and converting visitors into subscribers. There are also several other solutions.
2. Form Builder
MailOptin uses WordPress customizer to build forms. With the customizer, you can create beautiful forms that will generate leads and lead to higher conversion rates.
3. Building Your Email List
MailOptin offers you several ways to grow your email list. These include:
You get lightbox popups on your site. These popups have information designed to make your visitors either subscribe or buy products.
Popups are cool, but some users may feel they are invasive and interfere with their experience. As an alternative to popups, you can use notification bars. These bars stick to the bottom or top of the webpage. They, therefore, do not interfere with the flow of your website.
A third option is using a slide in. Slide ins appear from the side of the page. You can set triggers to determine when they’ll appear. You can also set them to come up based on user behavior.
You can use widgets to include opt-in forms on your websites.
Before or after post
Another way to include opt-in forms is to have them appear before or after blog posts. You’ll increase engagement and convert users to subscribers.
Inline forms are more flexible than before and after posts. You can include them in any section of your website.
4. A/B Testing
Leas generation also involves split testing. Using MailOptin’s split testing feature gives you the ability to craft the best email to engage with your clients. You can cut down on guesswork and increase conversion rates on your website.
MailOptin also provides you with analytics by integrating with Google Analytics. You can get metrics on the performance of your lead generation strategies. Integration with Google Analytics enables you to view your analytics on the dashboard.
6. Exit-intent Technology
A large percentage of visitors who abandon your site won’t come back. MailOptin has exit intent technology that determines when visitors want to leave your website. The exit-intent technology then displays an opt-in form at this moment to prevent your visitors from going away.
Leadbank stores data on your subscribers. With this information, you can analyze relevant data such as exit intent and use it to increase lead generation.
8. Email Automation
There are several ways MailOptin gives you email automation. The first way involves an email template builder. The builder allows you to create effective email campaigns.
9. New Posts
You can automate messages for when you publish new content on your site. This service supports all major email providers.
10. Scheduled Email Campaigns
You can schedule emails on a weekly, monthly, or even daily basis. These scheduled emails will help keep subscribers interested in your blog or website. You can send emails from a variety of templates.
11. Email Newsletters
You can send email newsletters to clients in email marketing services such as Aweber and ActiveCampaign. The best thing is that you get to send these emails directly from your WordPress site.
12. Other Features
MailOptin includes a set of extra features that make it a decent solution.
MailOptin supports integration with several third-party apps. These apps include popular CRMs such as MailChimp, and email marketing platforms such as MailerLite.
Fast and efficient
Industry experts and normal users never fail to mention MailChimp as one of the best email marketing services. The reason for this is the powerful features on the platform.
One feature, though, stands out, and that is MailChimp’s automation. If your decision of an email marketing service comes down to automation, then MailChimp wins. You cannot do better in the market today with self sending emails. MailChimp’s automation features cover a broad scope, and they have something for every scenario. We’ll discuss all this and more below
You can configure automated emails on most platforms. However, most of these platforms don’t go beyond the basics.
MailChimp’s triggers go beyond the basics and try to anticipate as many user scenarios as possible. Through this diversification, you get flexibility and customization. Your campaigns and emails, in general, will be unique and better targeted.
So, how do we define triggers? Triggers are events that lead to specific outcomes. As an email marketer, triggers are one of the most powerful tools at your disposal.
You use triggers to target user actions and set appropriate responses. For example, a commonly used trigger is a user’s birthday. You can have your users receive emails on their birthdays. This example shows the simple but powerful use of triggers.
Your target in email campaigns is to get users signing up; the more participants you have, the better. MailChimp gives you a perfect tool for handling clients who have signed up for a campaign. Campaign triggers cover every step of the campaign to increase participation.
Through increased participation, you can achieve the targets of your campaign. Without campaign triggers, it very likely would be hard to handle your audience effectively. Some campaign triggers you can use on MailChimp include:
Opened email trigger: Applies to clients who open an email in a campaign. You can, for example, have them receive a follow-up email.
Opened link in campaign trigger: Often, your emails will have links. If users click on these links, you can use this as a trigger.
These are not the only triggers in this category. You can find more on MailChimp’s website.
These triggers apply to your audience. Whether or not they have signed up for a specific campaign is irrelevant. You can use these triggers to respond to regular user actions, such as a change in their contact information.
To understand the importance of audience triggers, you should know that user events in your audience will be many. You cannot keep up with every event and formulate a response to it. To help with this, you can use this set of triggers to ensure that your audience doesn’t feel neglected. These triggers maintain engagement with your audience at very minimal input from you.
Members of your audience can sign up to receive regular emails. You can use workflow triggers to manage these subscribers.
These triggers are relatively simple. They mostly involve actions your subscribers did or didn’t do.
For example, after you send an email, you can have two types of triggers. One type of trigger can be for users who opened the email and the other for those who didn’t. Also, if there were links in the emails, you can set up triggers for these too.
Other triggers you can use include e-commerce, integration, and date triggers. You can use e-commerce triggers to increase sales on your site.
Date triggers apply to specific dates. The birthday example we looked into earlier is a date trigger. Integration triggers apply to the integration with other apps.
3. Customer Support
The knowledge base is your best form of support on MailChimp. Email support is notably slow, and you’re better off not using it.
You can get chat support if you are a paying client. As a paying client, you can also access direct call support on weekdays.
4. Subscriber Management
MailChimp provides excellent subscriber management. You ought to pay more attention to this topic as it’s what you’ll be involved in most of the time.
There’s a ready-made tool for importing subscribers. However, to use this tool, you must prepare your subscribers. You’ll have to put your contacts into a spreadsheet then save them as a CSV file.
If you have users in other services, this import method will not work. In this case, you’ll use Capsule CRM. The capsule is a third party application that MailChimp uses to manage imports from competing services. It is easy to use and requires no technical knowledge on your part.
Forms are an excellent means of getting subscribers. You can insert forms into web pages and have people sign up through them. To facilitate this, MailChimp provides you with a free form builder.
You can design custom forms or use templates that fit your specific needs.
Once you have subscribers, segmentation is a method you can use to manage them. MailChimp has pre-defined segments. You can use these to classify your subscribers. However, if you find these too constricting or not to your liking, you can come up with custom segments
MailChimp’s templates favor quality to quantity. Indeed, you won’t find as many templates as some rival services. However, they make up for this by the quality of the few they have. They are also flexible, you can fit them in several scenarios, and they’ll work fine. If you are a premium user, you can also build templates.
9. Integration and Analytics
MailChimp is an industry leader in integration. You can integrate with almost any application imaginable.
On analytics, you can access all essential data in a central place. Such an arrangement gives you the ability to look through your metrics quickly. You can then go into specifics at another time. There are many statistics you could explore. These include open rates of emails, link click rates, and bounce rates.
Pricing and Plans: MailOptin vs MailChimp
MailOptin has a straightforward pricing plan. There are four packages you can use.
The first package is the standard package. You can use it for one site, and you have access only to lead generation tools. The price for this package is $79 per year.
You can also choose the Pro Plan. This plan adds automation and newsletters to lead generation. You get to pay $179 every year, and you can use it on three sites.
The Agency plan allows you an unlimited number of sites. You’ll pay $279 every year and have the same benefits as in the pro plan.
Lastly, you have the pro plan lifetime license. You’ll pay a one time fee of $999 for this plan.
MailChimp’s pricing is also simple.
There’s a free plan which gives you access to some templates and simple automation. This package is suitable for beginners in email marketing
Next, you have the Essentials package. It costs $9.99 but doesn’t allow customizing templates. However, you can perform split testing and branding.
The Standard plan does allow you to customize templates. Additionally, you get audience insights, and it costs you $14.99 every month.
With the Premium plan, you have to pay $299 every month. In addition to the benefits in the Standard Package, you also get priority phone support.
Verdict: MailOptin vs MailChimp
MailOptin tries hard but ultimately and is better vs the MailChimp. Some of the things that make MailChimp stand out are its automation platform and integration.
MailChimp’s automation covers almost every conceivable scenario, and you can integrate it with all popular apps. It also has extra features, including a CRM module that improves your email marketing. Lastly, the free option should appeal to you if you’re starting email marketing.
MailOptin does well in all the three aspects it specializes in; however, this isn’t enough. The automation you get on MailOptin isn’t as flexible vs that offered by MailChimp. On integration, it also performs worse. The list on MailOptin also isn’t extensive vs that of the MailChimp. Lastly, because it is a WordPress plugin, you cannot use it as freely as MailChimp.