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MailOptin VS SumoMe—Features & Pricing

MailOptin VS SumoMe—Features & Pricing

Popup plugins are essential in matters of blogging. Popup plugins help you collect email subscribers, which is the most valuable asset in blogging. But we are not here to tell you that since you already know. To collect email subscribers, you need and have to use opt-in forms via popups. MailOptin and SumoMe are examples of two commonly used opt-in forms that are embraced on WordPress sites. We are going to review MailOptin vs. SumoMe to help you pick the best between the two.


In this article, we delve into the two email marketing software – MailOptin and SumoMe. MailOptin is baked in with subtle event-based triggers that make email collection more automated. It has a form builder, and an email builder baked in, allowing you to customize them the way you like. MailOptin forms can be placed anywhere on your website through shortcodes. SumoMe also packs some excellent features. It has many similar features like what is in MailOptin but falls short on some. In general, MailOptin has more functionality than SumoMe. But, SumoMe has a free plan, which is a great deal. In this review, SumoMe is the winner in offering better value for money. MailOptin wins it on functionality with the tons of features baked inside. 

Read our full review to discover which one will work best for you.



Email Builder

MailOptin has an email builder that you can use to create your email newsletters. The right side of this is that it has a very intuitive user interface. The email template builder is potent, allowing you to change any visually the way you like. 

Opt-in Form Builder

Apart from the email builder, there is also an opt-in form builder. One key to generating leads is by capturing emails. To do this, you MUST have some stylish and attractive opt-in forms to your visitors to make it hard for them to skip subscribing. You will be provided with some impressive prebuild opt-in forms, but MailOptin allows you to customize them further to suit your preferences and website color theme. Furthermore, the customization also allows you to add animation effects to your opt-in forms.

Slide-in Opt-in Forms

This type of opt-in form appears at the corner of your website. They are built to catch the attention of your subscribers in style easily. Slide-in opt-in forms allow you to create and grow your email list without being annoying and pushy. These opt-in forms are not only limited to email collection but can also be applied in collecting feedback, suggestions, or questions. You can customize slide-in popups to appear when a reader only reads a page to a certain extent, which we find very handy and less annoying to potential subscribers.

A/B Testing

A/B testing, also known as split testing, allows you to test two methods and gauge, which works better than the other. MailOptin A/B testing is enabling you to test two variations of an opt-in, which will be shown to different visitors. With this result, you can be able to determine which method works best and results in more sign-ups.

Call to Actions

Call to Action is another handy feature in MailOptin. It allows you to provoke an immediate response from your visitors. The most common imperative verb you can use include; “Sign up Now,” “Learn More,” or “Download Now!”

New Post Notification

Post to email notification, also known as Post2Email, RSS-to-Email is available on MailOptin. New post notification can be relied on to alert your subscribers about a new post you have just published on your website. The setup is simple, and after that, everything else is automated. 

Time on Site Trigger

MailOptin Time on Site Opt-in trigger lets you set a specific duration of time when you want your subscriber to be shown an opt-in form. It can be as soon as they hit your page, or after they have been on your website for a specified period. The latter is more advisable since it won’t appear like destruction to your visitor’s reading experience.

Embedded Opt-in Forms

Most often, you may need to embed opt-in forms on a page or a single post. While that can be easily achieved anywhere on your site, it is quite hard to decide which exact position or section of your website should the opt-in form be located. This is where embedded opt-in forms come in to play. It allows you to embed an opt-in form at any location using Shortcodes and template-tags.

Lightbox Popups

This is the most useful opt-in popups you can have on your website. Similarly, they can also be annoying if not well implemented. MailOptin offers lightbox popups that work like magic, allowing you to capture the full attention of your visitors.

Pageviews Trigger

On top of the time on-site opt-in trigger, call to action triggers, and the slide in opt-in forms, MailOptin also offers a page views trigger. In a more straightforward take, it takes the other opt-in triggers a few notches up by considering page views. The page views trigger allows you to display opt-in forms or targeted messages after a visitor has viewed a certain number of pages. 

Exit Intent Trigger

In addition to the other triggers that alert your visitor while on your site, this trigger alerts them the exact moment when leaving your site. It basically tracks the user’s cursor moves. But, hey, let’s not get too technical. It is just an exit-intent trigger and works as the name says.

Click Launch Trigger

MailOptin Click Launch allows you to display an opt-in form or a message to a visitor on your site only after they click a link. This feature is handy for bloggers. It is often used to invite a user to enter an email to access extra content or resources. 

Insights & Analytics

MailOptin also provides you with analytics on the performance of your campaigns. 


LeadBank is a backup strategy for MailOptin. It allows you to store all your leads and conversions within MailOptin. In addition to that, it also allows you to store essential data and activity – all inside MailOptin without having to use an email marketing provider. But, in case you want to use email marketing software make sure to check out some reviews and comparisons on our website. Like this one: Mailchimp Vs Hubspot Marketing Hub

SumoMe Features

List Builder Popup

This is just an opt-in popup that appears a second after page load. The naming might be different, but it is not any different from popup triggers available in MailOptin. Every company often finds a fancy way to name its features – it’s the norm.

List Builder Popup Embedded

Like Embedded opt-in triggers, this feature works in a similar way. You are given a shortcode that allows you to embed an opt-in form at a given position within the article.

List Builder Popup with Smart Mode

This feature allows showing a popup with an email collection field after the user mouse hovers the address bar. This works like the exit intent trigger in MailOptin. It will activate at the exact moment when a user wants to exit your website. It will be displayed over the screen, which triggers the user to take action.

List Builder Popup CTA

This is a call to action feature. It is coupled with a popup, so it makes it a little bit more productive. 

List Builder Popup Click Trigger

A click trigger is also available on SumoMe. It also lets you display popups to your visitor once they click on a link on your site. For SumoMe, the click trigger will only show after the user clicks a link below the first paragraph.

List Builder Scroll Box

This can be used to show a visitor on your site an email collection field once they scroll a page after loading. This feature can also be coupled with a Call to Action feature through another SumoMe feature termed List Builder Scroll Box CTA. 

Share Buttons

SumoMe also allows you to add share buttons at the start and the end of an article or page. By default, your theme includes share buttons, but SumoMe’s are impressive looking and can be an added bonus in case you don’t like your website’s share buttons.

Smart Bar

Seen those bars hanging on top or at the bottom of a page? This feature in SumoMe can be helpful for you to implement the same on your website. SumoMe smart bar can be placed on top of a page or at the bottom. Additionally, you can also include a Call to Action button in these smart bars.

Welcome Mat

Welcome Mat is a functionality baked in SumoMe that displays an opt-in email form on top of a page after page load. Once the user goes past it, it disappears. Instead of just showing it at the top of the page, you can also embed it within an article or on scroll in the middle of an article. Welcome Mat also has a CTA button. It can also include a video background along with your CTA button or an opt-in form.

Image Sharer

SumoMe’s image sharer feature allows your visitors to share images to social platforms and link back to your website. This feature allows you to control where the share icons show on your Images and the social networks your visitors can share your images. Image sharer, by default, will enable visitors to share your images to Facebook, Twitter, Pinterest, or Yummly.

MailOptin VS SumoMe: Small Comparison Table

Who is this for?

SumoMe and MailOptin are built for WordPress site owners or bloggers the fancy way of saying it. Also, internet marketers will find this email collection tool convenient. Or, anybody can use these two apps in email collection and marketing products on their website.

Pros and Cons

MailOptin Pros

  • Enables you to collect emails
  • You can push notifications to visitors and subscribers
  • Allows integration with other email marketing software(s)

MailOptin Cons

SumoMe Pros

  • Can be integrated with other email marketing software
  • intuitive user interface

SumoMe Cons

  • Premium plans relatively expensive


MailOptin has three different paid plans

Standard plan

This plan goes for $79 per year. It includes only one website. The main feature here is lead generation.

Pro plan

This includes support for up to 3 websites. With this plan, you will be able to access MailOptin’s full functionality including Lead Generation, Email Automation and Newsletters at only $179 per year.

Agency Plan

This is best suited for organizations. It goes for $279 a year with support for unlimited sites. The main difference between the agency plan and the pro plan is just the number of websites supported. You still get Lead Generation, Email Automation and Newsletters.

On top of this plan, MailOptin also offers you a chance to get a lifetime subscription license for $999.


For SumoMe, there is a free plan and a paid one. SumoMe’s free plan is quite generous in terms of functionality.

Here are the features included for the free plan:

  • Email opt-in forms
  • Fully customizable design
  • Social media sharing
  • Visitor Targeting
  • Unlimited Subscribers
  • Emails per month
  • Welcome emails
  • Email campaigns
  • Email integrations
  • Sumo-driven Revenue
  • Connect your store
  • Reduce Cart Abandonment
  • Increase Average Order Value
  • Discount Codes
  • Analytics

1-on-1 onboarding

The premium plan goes for $49 per month. Paying a year upfront will get you a 20 percent discount. It includes all the features under the free plan, plus;

  • Advanced Visitor Targeting
  • A/B Tests
  • Remove Sumo Branding
  • Send unlimited emails per month
  • Advanced Email integrations
  • Unlimited SumoMe driven revenue
  • Ecommerce design templates
  • Advanced analytics

Disclaimer— SumoMe says plan price is based on a maximum of 3 sites, and 100k visitors per month.

MailOptin VS SumoMe: User-Friendliness

MailOptin and SumoMe have an intuitive user interface. Setting up either of them is easy and you won’t need to know rocket science to start.

Integrations Table

MailOptin can be integrated with a variety of apps ranging from email marketing providers, CRMs, analytics, and WordPress solutions.

MailOptin can be integrated with the following apps;

  • MailChimp
  • Campaign Monitor
  • Constant Contact
  • Aweber
  • Active Campaign
  • Mailer
  • EmailOctopus
  • Drip
  • Convert Kit
  • GetResponse
  • Hubspot
  • Klaviyo
  • Sendinblue
  • Sendy
  • Ontraport
  • Sendlane
  • Mailjet
  • Moosend
  • Verticalresponse
  • Mailster
  • Zoho Campaigns
  • Mailpoet
  • GoDaddy Email Marketing
  • Gist
  • Elementor
  • Google Analytics
  • Polyang
  • Weglot

SumoMe, on the other hand, can be integrated with several apps.

SumoMe app integrations:

  • MailChimp
  • AWeber
  • Constant Contact
  • Campaign Monitor
  • GetResponse
  • Sailthru
  • Infusionsoft
  • HubSpot
  • Klaviyo
  • Pardot
  • Ontraport
  • Sales Force Marketing Cloud (formerly Exact Target)
  • ActiveCampaign
  • Emma
  • Mad Mimi
  • FeedBlitz
  • MNB
  • InboxFirst
  • Vero
  • Zapier
  • VerticalResponse
  • Drip
  • Mailerlite
  • WhatCounts
  • ConvertKit
  • Mailjet
  • Maropost
  • Marketo
  • Sendy
  • Mailigen
  • Formsync
  • Iterable
  • iContact (Pro and non-Pro)

Customer Support

MailOptin offers support via live chat, a ticket system and also email support. MailOptin has some good reviews out there about their customer support. On the other hand, SumoMe also offers some great customer support via phone and email and a ticket system. Both platforms also offer a self-help center packed with tutorials on how to use their various products, which is very helpful to beginners. You will find guides on doing anything on these platforms, ranging from integrations, setting up triggers and call to action buttons, popups and more.

The Verdict

MailOptin and SumoMe or Sumo are quite powerful intuitive lead generation software. But that is not the whole reason for this review. It is that time where we name the winner, and we know its exactly what you need to hear.

See, in terms of general functionalities, MailOptin has an edge over SumoMe. Some of the bigger wins for MailOptin include its suite of event-triggered automated emails. Other cool features available on MailOptin include LeadBank (a lead backup strategy), advanced analytics with actionable reporting & insights, split testing, scheduled email newsletters and new post notifications. Other features that we have not mentioned above (not much important but can be helpful as well) but are available in MailOptin include an AdBlock detector, New vs returning visitor and a referral detection feature.

SumoMe, on the other hand, wins it by offering a free plan which is quite generous. The free plan is suitable for those who are just starting out and even some pro users.

Who is the winner?

In general, SumoMe is the winner on the best value for the money side. On the flip side, MailOptin wins it on the functionality level. So that depends on your needs. Evaluating between the two is not hard, now that we have already done the hard work for you.

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