MonsterInsights VS Analytify (Features & Pricing)

MonsterInsights VS Analytify (Features & Pricing)

For the web, usage stats prove beneficial, and it is a primary key that can be used to gauge the website growth. Like any other market, their various plugins out there that you can use to track down this usage analytics. MonsterInsights and Analytify are some standard plugins that can help you track down your website visit counts.

In addition to that, analytics plugins also provide other useful information about the visitors like the technologies used (browser, operating system, and devices), traffic sources, conversion rates, and even the most popular website pages. In this article, we take a deep dive into the two plugins. We will go through all the various features and functionalities and how the two plugins have stacked their pricing up to gauge the best.


MonsterInsights and Analytify are both web analytics plugin that is pretty popular. In this article, we have delved into the two. Spoiler alert MonsterInsights is the winner here with its rich functionality. Analytify offers the best value for money, however. Wish to know more about our comparison? Read on to find out.

MonsterInsights VS Analytify: Features

MonsterInsights Features

Universal Tracking

Universal tracking enables you to enable global website tracking across devices in one click.  All of this can be done in a simple setup process that does not require getting dirty with codes.

eCommerce Tracking

Apart from the universal tracking functionality, the MonsterInsights plugin also provides an eCommerce tracking feature. This plugin enables you to enable Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress plugins.

EU Compliance

GDPR compliance is crucial for every digital business in this era. MonsterInsights is a GDPR complainant and also conforms to other laws like the CCPA (US), PECR (UK), PIPEDA (Canada), plus other privacy regulations.

Outbound Link Tracking

Outbound link tracking enables website administrators to track the sites their websites are driving users to.

File Download Tracking

This feature enables users to track down the number of downloads associated with each file. In addition to that, users can also be able to track down the countries from which most traffic originates from and even the most popular files downloaded by the user’s ad from which page.

Affiliate Link Tracking

MonsterInsights paired with Google Analytics, enables users to track down every click on their affiliate links. This feature is mostly handy for websites that have embraced affiliate marketing.

Enhanced Link Attribution

Enhanced link attribution takes the already mentioned link tracking features a few notches up. This feature is the one you bet on for tracking down which call to action button or link on your landing pages are getting the most clicks.

Scroll Tracking

This is one of the handiest features available on MonsterInsights. Well, we don’t say it’s the most important, but its part of the vital functionalities in MonsterInsights. Scroll tracking enables you to track down the depth of scrolling that will give you an idea of where your visitors lose interest on your website.

Forms Tracking

Form tracking enables you to track down the performance of various forms embedded on your website. You can be able to track down the performance and conversion of your lead forms, contact forms, and even registration forms.

Google AMP Tracking

Since Google rolled out Accelerated Mobile Pages (AMP), it became easier to load pages on mobile. MonsterInsights also enables you to track down AMP pages on your website. This plugin ensures proper attribution when website visitors switch between AMP and non-AMP parts of your website.

Logged-In User Tracking

This enables admins to track down which a number of users are logged in and who are not logged in.

Author Tracking

For websites with multiple authors or bloggers, author tracking is a useful tool for admins to note which authors are popular on the platform.

Post Type Tracking

Post type tracking enables you to track down on the most popular custom post types or content types on your website.

SEO Score Tracking

SEO score tracking enables you to gauge the impact of your SEO score on the resultant traffic. This feature helps you assess the importance of your website SEO score in relation to your website traffic and how the changes impact your traffic.

Published Time Tracking

MonsterInsights also helps one track down the most optimal time to publish content. The optimal time is the time when users most engage with your content.

Category Tracking

This feature enables you to tell which categories of your website are the most popular with the most number of visits.

Tag Tracking

Like the category tracking feature, tag tracking enables you to know which topics on your websites are popular.

Focus Keyword Tracking

MonsterInsights, together with Yoast SEO, can help you segment your traffic based on a focus keyword.

Telephone & Email Link Tracking

MonsterInsights plugin also helps you track down your inbound traffic by detecting the phone (tel:) and email (mailto:) links.

Media Tracking

For media tracking, MonsterInsights helps you track your media performance through its compatibility with Vimeo Pro’s analytics events. You can be able to know which users watch your videos and for how long. Vimeo Pro’s analytics event also how often videos are re-watched.

Custom Events Tracking

MonsterInsights also allows for custom events tracking. This can be done even without any JavaScript. All you need is the already provided shortcode provided by MonsterInsights.

Hash URL Tracking

Hash URL tracking is handy fir websites with a single page. Since the website page is just one, hash URL tracking provides built-in analytics support for each action.

Custom Reports

For custom reports, MonsterInsights is equipped with various features. Here are all the features available on MonsterInsights;

Analytics Overview Report

Apart from having to waste your time every day checking the website’s analytics report, MonsterInsights will provide you with reports right inside the WordPress dashboard.

eCommerce Report

MonsterInsights provides eCommerce performance reports on your e-commerce store. These stats include total revenue, conversion rate, average order value, top products, top conversion sources, and more.

Customizable Dashboard Widget

This plugin allows viewing of your essential website data right from inside their WordPress dashboard widget.

Publisher Report

This report comprises of the website performance based on visits; you can also see the performance of your affiliate links as well.

Search Console Report

This report gives you the ranking stats if your website on search engines. The report also gives you an overview of your significant Keywords, which can you optimize more to get more organic traffic.

Customizable Date Rages

MonsterInsights also gives you the freedom to view data based on specific custom periods. You can view data in a range of 7 days, 30 days, or any other custom range.

Other Custom reports that can be viewed in MonsterInsights include forms report, Custom Dimensions Report, content report, Individual Post & Page Report, Access Control for Custom Reports, Real-Time Report, and Page Insights in Admin Bar.

Analytify Features

Page-Level Analytics

Analytify provides analytics for each page on your website. Despite every page and post has its performance reports, you can organize these metrics under each page/post.

Custom Post Types

Analytify, just like MonsterInsights, can also provide analytics for custom post types. These can range from portfolio, gallery, testimonials, among others.

Social Media Stats

This plugin also helps you track traffic from social media platforms. You can view traffic coming from Twitter, Facebook, among others.

Real-Time Stats

There is also an option to view each current visitor you have on your site.

Frontend Reporting

For advertising performance, Analytify provides you with an option to showcase the number of visits on a promoted offer right from the frontend. This can prove beneficial when promoting a brand’s product, and you wish to showcase the number of visits directly from the frontend.


Since custom templates can be challenging to work with, Analytifiy provides you with various shortcodes that you can use to embed.

Enhanced Ecommerce Tracking

With enhanced e-commerce tracking, Analytifiy can work in tow with WooCommerce or Easy Digital Downloads. This integration can enable you to view the store performance ranging from how many people clicked “Add To cart,” number of sales, product clicks, average order value, and more.

Keywords and Social Media

Like in MonsterInsights, you can also view keywords and all the traffic originating from social media.

General Statistics

In addition to the various statistics, Analytify also provides general statistics about your website performance. These can include the last 30 days sessions, bounce rate, users and page views, average time on page, percentage of new sessions, etc.

Top Referrers and Pages

Analytify also provides you with a quick insight of the top pages and referrers right inside the dashboard. This list has pagination included, so it is easier to navigate the list.

Other features in Analytify include Automated Email Reports after a preset period and Managed UTM Campaigns.

MonsterInsights VS Analytify: Small Comparison Table

Who is this for?

Both of these plugins are meant for WordPress website owners. Whether you have an e-commerce store or you have a basic WordPress site, you can use these plugins.

Pros and Cons

MonsterInsights Pros

  • Rich functionality
  • Simple User interface
  • Easily customizable

MonsterInsights Cons

  • Expensive
  • Limited free version

Analytify Pros

  • Provides an charming free version.
  • Easy to setup and use
  • Cheap as compared to MonsterInsights

Analytify Cons

  • Falls short on some functionality available in its contender
  • It is a paid plugin



MonsterInsights has three pricing plans – Plus, Pro, and Agency.

Plus Plan

This is the cheapest plan available on MonsterInsights. It will set you back by $199 per year.  It consists of the following features;

  • Analytics Dashboard
  • Dashboard Widget
  • Page Insights
  • Date Range History
  • Real Time Report
  • Publishers Report
  • Search Console Report
  • Universal Tracking
  • Scroll Tracking
  • EU Compliance
  • Engagement Tracking
  • File Downloads Tracking
  • Enhanced Link Tracking
  • Affiliate Links
  • 1 Site
  • Affiliate Links
  • Banner Ads
  • Performance
  • Google AMP
  • FB Instant Articles
  • File Downloads
  • Enhanced Link Tracking
  • Scroll Tracking

Pro Plan

Goes for $399 per year. Since it costs more, it includes additional features apart from the ones in the Plus plan.

Everything in Plus, and:

  • Ecommerce Report
  • Form Conversions
  • Custom Dimensions
  • Author Tracking
  • Category / Tags Tracking
  • Google Optimize
  • WooCommerce
  • Easy Digital Downloads
  • MemberPress
  • LifterLMS
  • 5 sites
  • Priority Support

Agency Plan

It costs $799 per year. The agency plan includes the following features;

Everything in Pro, and:

  • Up to 25 Sites
  • Premium Support
  • WordPress Multisite Support
  • Client Management


On the other side, Analytify has four different pricing plans. The personal plan is the cheapest plan going for as low as $39 for the Analytifiy plugin only. Pairing the plugin with the WooCommerce plugin will cost you $49 more. The highest plan is the Developer plan, which costs $199 per year. Under the Developer plan, the license covers up to 100 sites.

MonsterInsights VS Analytify: User-Friendliness

MonsterInsights and Analytify are both pretty easy to use. The setup process is easy as pie, and it can be easily done even by first time WordPress users.

MonsterInsights VS Analytify: Integrations Table

MonsterInsights can be integrated with the following apps;

  • WooCommerce
  • Easy Digital Downloads
  • All WordPress Form Plugins
  • WPForms
  • Formidable Forms
  • Gravity Forms
  • Ninja Forms
  • Contact Form 7
  • Shortlinks by Pretty Links
  • MemberPress
  • LifterLMS
  • Thirsty Affiliates
  • Google AdSense
  • Google Optimize
  • Facebook Instant Articles
  • CookieBot
  • Cookie Notice by dFactory

Analytify can be integrated with the following apps;

  • Email Notifications
  • Easy Digital Downloads
  • Campaigns
  • WooCommerce

Customer Support

Analytify premium is a direct ticket to priority support. Paying a minimum of $39 per year will give you a find hand in customer support from the team. Analytify provides support solely via email. In addition to that, the platform also has a well-written knowledge to give you all the nitty-gritty details about the various features available.

On the other hand, MonsterInsights the upper premium packages also unlock premium support. 

The Verdict

MonsterInsights and Analytify are both excellent analytics plugins. But there must be a winner between the two. Of course, each plugin has certain unique features, but in general, MonsterInsights is baked in with tons of features that are not available in Analytify. In terms of pricing, Analytify is very cheap as compared to MonsterInsights. Both of them are quite recommendable, but it depends on your business as well. For e-commerce store owners, you can choose either of the two. Analytify is a good alternative if you are on a tight budget, however. We recommend MonsterInsights for those who want to have experience with the rich functionality baked inside the plugin.