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SendGrid VS MailChimp Features & Pricing

SendGrid VS MailChimp Features & Pricing

In 2019, if you haven’t implemented any form of e-mail marketing for your business, then you should reconsider your business model. We recommend it. Here’s why: According to many studies, e-mail marketing is the most effective form of marketing you can ever use, provided you do it right. So, how do you even get e-mail marketing right if you also don’t know where to start? That’s why we’re here for you.

There is no denying that there are many e-mail marketing service providers in the market today. More companies offering the same product are coming up every year. In this article, we’re going to compare Sendgrid vs MailChimp. These platforms are two of the most prominent e-mail marketing platforms. They both have useful features for e-mail management but also have fundamental differences as well.

In this article, we’re going to look at the features and capabilities of each platform. We shall also explore the similarities and differences between both platforms. From this analysis, we will give you our recommendation. Let’s begin with Sendgrid.

SendGrid VS MailChimp (2019) Features & Pricing
A large poster showing SendGrid services @tradeshowemporium


Sendgrid is more than an e-mail marketing platform. It is, in fact, quite famous for its deliverability. The set of features Sendgrid has will make it easy for you to send mails. Sendgrid has an impressive list of clients, including Pandora, HubSpot, and Airbnb. Let’s take a look at some of the features that make these companies choose Sendgrid over everyone else.

1. Deliverability

Sendgrid’s deliverability affects your e-mail marketing strategy in a big way. Almost 20% of all marketing e-mails sent never reach their intended targets. Surprisingly, deliverability even affects even transactional e-mails. This delivery failure can be quite a hit to your business.

Sendgrid sets itself apart by paying much more attention to the deliverability of e-mails. You have access to expert service for delivering e-mails. Customers who engage with these experts report higher delivery rates. Sendgrid’s internal statistics indicate a rate of between 97% and 98%. In comparison, the standard industry deliverability rates are around 85%. This ability is quite a positive for Sendgrid

2. Transactional E-mails

Transactional e-mails give you much better engagement with clients than regular marketing e-mails. Your clients expect these e-mails and will, therefore, look forward to opening them. Sendgrid is excellent for sending transactional e-mails. With Sendgrid, you can set up most of the well-known transactional e-mails, such as account opening e-mails, password changes, receipt e-mails, and more. Also, you get access to Sendgrid’s API and SMTP integrations.

3. Sendgrid API and SMTP Integration Benefits

The Sendgrid API targets developers and helps them integrate and actualize transactional e-mails fast. Both the API and SMTP integrations assist with deliverability. They help you with authentication and in monitoring your reputation. Authentic e-mails are more likely to reach their intended target. Additionally, you get scalability and access analytics.


Sendgrid’s handling of transactional e-mails is exceptional, but so is their provision of analytics. You can access data from your e-mail campaigns up to any desired level of specificity. After you finish implementing a campaign, you can track individual metrics such as:

  • Open rates
  • Block rates
  • E-mails that went to spam
  • Links in e-mails that users clicked on
  • Bounce and Repeat Bounce rates.

You can also track delivery according to geographic locations and devices. Having such data is vital for marketing. You can tailor your e-mails to meet different specifications.

A/B Testing

As part of analytics, Sendgrid also provides A/B testing. With A/B testing, you can have different structures to your e-mails and observe how each performs. A/B testing can even help you segment your audience and address them differently. Lastly, with e-mail analytics, you can split your e-mails into categories for quicker analysis and engagement.

4. Scalability

If you’re looking for a scalable e-mail marketing platform, then Sendgrid is your answer. Sendgrid bases its operations on the cloud to ensure maximum scalability. You will not experience any hitch in case your volume of e-mails suddenly increases. Also, Sendgrid has collected vast amounts of data that it can use to predict trends. Any sudden changes won’t take them by surprise.

SendGrid VS MailChimp (2019) Features & Pricing
Screenshot of SendGrid website @mike

5. Complex Requirements

Sendgrid is also your best bet if you have complex requirements for your e-mails. Sendgrid’s design favors developers meaning it can handle more technical needs than your average e-mail client.

The e-mail API enables you to customize and come up with your e-mail solutions. Most other e-mail marketing platforms can handle straightforward e-mails but struggle with more complex use cases. Sendgrid went around this issue by providing a flexible API that developers can extend for their operation scenarios.

6. Support

Sendgrid prioritizes its support based on the type of client. Premium clients have phone support. Phone support is when you call the support center directly and have a conversation with an expert. You can get phone support from 7 am to 5 pm MST on all days apart from Saturday and Sunday.

As a premium client, you can also access chat support round the clock.

Non-premium clients only have access to ticketing support. Tickets are unique web forms that take input from users. If you have a concern, you fill out this ticket and wait for Sendgrid to get back to you. You can fill out a ticket at any time.

SendGrid VS MailChimp (2019) Features & Pricing
Table and seats around it @mike


MailChimp almost always comes out near the top of every survey of e-mail marketing providers. It is a respected brand that packs several powerful features for e-mail marketing. You should choose MailChimp if you want advanced automation for your e-mails. However, this isn’t the only outstanding feature MailChimp provides. Read on below to find out more.

1. Automation

You will probably not get a better platform in the market for automation than MailChimp. It goes beyond the basics to provide flexibility and customization to make your campaigns stand out. To achieve this, MailChimp bases its automation strategy on triggers.

2. Triggers

Triggers are events that provoke actions. With triggers, you can set specific activities to happen based on developments by users. MailChimp has an impressive array of triggers.

Campaign triggers

You use these triggers on clients who signed up for a campaign. You can set them up to activate once a user opens an e-mail campaign. Other situations where you might use these triggers include:

  • Clients not opening an e-mail in a campaign
  • Clients clicking a link in a campaign

There are many more campaign-based triggers. You can go over to MailChimp’s triggers page for more information on how to use them.

Audience triggers

You use these triggers on your audience generally. Users might change information on their profiles. You can set up an e-mail for such an event. You can also set up e-mails for users signing up or when they join a tagged group in your audience. Audience triggers give you the ability to send e-mails to clients without having to monitor every event in your audience. You can, therefore, have interaction with much less effort.

Workflow triggers

Once you have subscribers lined up to receive automated e-mails, there are triggers you can use for management. For example, the previous e-mail trigger automatically sends an e-mail after the delivery of an earlier e-mail. You can also send another e-mail only after a user opens the last e-mail sent.

Other triggers in this category include:

  • A trigger for when a user didn’t open a previous e-mail
  • A trigger for a specific link in an earlier e-mail opened

E-commerce triggers

You can use triggers for your e-commerce store to drive up sales. MailChimp has set up these triggers in recognition of the growing importance of e-commerce.

You can set up automatic e-mails for almost all events a user can perform while in your store. For instance, you can send a thank you e-mail when a customer makes a purchase. There are other triggers in this category, and you’ll have to read more about them on MailChimp’s website.

Integration triggers

In this category, you have two triggers you can use for integration with other software. These two triggers are the API 3.0 trigger and the Event API trigger.

Date-Based triggers

You can send automatic e-mails on chosen dates, such as birthdays.

Custom triggers

MailChimp gives you the ability to create custom triggers. Custom triggers are useful for situations where the regular set of triggers can’t serve you.

SendGrid VS MailChimp (2019) Features & Pricing
A laptop and phone on the table @ssarecruit

3. Customer Support

The most accessible form of support you can get from MailChimp is their knowledge base. The knowledgebase is a collection of informative articles. You can also get e-mail support on the free platform. E-mail support is, however, notoriously slow. All other platforms offer you chat support except the free package. You are more likely to get instant help from chat support as compared to e-mail. You can call for direct assistance on weekdays. However, you can only access phone support if you are a premium client.

4. Subscriber Management

You’ll probably spend most of your time on subscriber management while on MailChimp. There are several things you should know concerning the management of your lists of subscribers.


You can import subscribers with an inbuilt tool. The tool requires that you store your contacts in a CSV file. You can also use Capsule CRM for importing contacts. Capsule CRM is an external application that handles imports from services similar to MailChimp

Using forms

You need forms to ease the registration of new clients. MailChimp has a free builder you can use to customize your forms.


The last aspect of subscriber management is segmentation. You segment subscribers to ensure flexible management. You can use MailChimp’s pre-built segments or define your own.


MailChimp doesn’t provide as broad an array of templates as other e-mail marketing services. However, the few they have are quality. You can apply them to multiple scenarios. If you have a Standard account or higher, you can also build your templates

5. Integration

MailChimp provides you with unparalleled integration capabilities. We were impressed by the variety of third-party applications you can integrate with MailChimp. Furthermore, integrating with these third party applications is seamless and requires no expertise on your part.

6. Analytics

You can access all the data about your e-mails in a single place. Some of the metrics you’ll be looking at include open rates and click rates of your e-mails.

As part of analytics, you can also use split testing. MailChimp allows you to create up to three variants of an e-mail while split testing. You’ll undoubtedly appreciate this as other providers give you only one option.

7. Pricing and Plans

Sendgrid offers you two sets of services, the e-mail API, and the marketing campaign platform.

E-mail API Plans

The most regular e-mail API plan is free. On this plan, you send 40,000 e-mails in the first thirty days, then 100 e-mails per day after that. The Essentials plan is next. On the Essentials plan, you can send up to 100,000 e-mails per month. The least you can pay is $14.95. Costs vary as you send additional e-mails. The Pro Plan starts at $79.95 per month. Here too, the amount you pay will increase as the number of e-mails goes up. The maximum number of e-mails you can send is 1.5 million. Lastly, we have the Premier plan. There is no set price for the premier plan. MailChimp customizes your rate based on your requirements.

Marketing Campaign Plans

For marketing e-mails, you get three pricing plans. The first plan is free. You can store 2000 contacts and send 6000 e-mails every month. The basic plan is next. It starts at $15 every month and varies based on the number of contacts and the e-mails you can send every month. The maximum number of e-mails is 300,000, and for contacts, it’s 100,000. The Advanced plan allows for up to 1.5 million e-mails every month and 200,000 contacts. The minimum you can pay is $60 every month.

MailChimp Pricing

MailChimp has four straightforward plans for your e-mail marketing needs.

The Premium Plan starts at $299 every month. You get priority phone support with this package and a host of other benefits. The Standard Plan costs you $14.99 every month. You can customize your templates and get advanced insights on your audience. The Essentials Plan doesn’t allow you to customize templates, but you get split testing and custom branding. It costs you $9.99 every month. Lastly, we have a free plan. You get basic templates and automation with this plan. It is ideal if you’re getting started with e-mail marketing.

SendGrid VS MailChimp (2019) Features & Pricing
People working on their laptops @dextco

Final Thoughts on SendGrid vs MailChimp

After comparing Sendgrid vs MailChimp, we find that the two platforms offer similar services but serve different audiences. Before choosing which of the two you’ll purchase, we suggest that you look at what your marketing strategies and goals are.

MailChimp is excellent if you want regular e-mail marketing and advanced automation capacity. For more complex user cases, it isn’t the best option. Sendgrid works well if your usage is technical. It also is ideal if you want unrivaled deliverability. They both have free packages, so you can try them out before making a choice.

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