We will give you a complete insight into both platforms, with all of their advantages and disadvantages. Here’s a complete breakdown of Wix vs. WordPress, where we will compare their offers, user experiences, pricing, maintenance, and many more. The question is not easy to answer, but It is up to you to decide which website building platform works the best for your marketing business needs.
Wix VS WordPress: At a Glance
Let’s start right away. Wix and WordPress are both excellent platforms. WordPress is in the website building game for years now, and its popularity is now more immense than ever. Wix has made some impressive moves lately with its user interface and powerful features. Both are fantastic website building tools, but what makes them so unique? We’ll find out.
What is Wix?
Wix is a website building software where you can choose stunning templates and customize anything with the website builder. It is a platform that gives you the freedom to create, design, manage, and develop your web presence precisely the way you want.
How much does it cost?
Wix is free and available as long as you want, but if you want professional features, then you must choose some of their premium plans:
- Connect Domain – $4.50 per month
- Combo – $8.50 per month
- Unlimited – $12.50 per month
- VIP – $24.50 per month
What is WordPress?
WordPress is an open-source Content Management System (CMS) that also works as a website building software. It is one of the most popular platforms used by approximately 75 million websites. It has numerous plugins, a flexible and straightforward interface, and it easy to install.
How much does it cost?
WordPress is also free, but if you want to start a professional website, you will have some costs. The main cost associated with WordPress is hosting, which starts at around $4 per month. Other typical costs include domains, themes, and plugins. In reality, WordPress pricing goes from $8 to $25 monthly, after a one-off charge of $45.
So how do Wix and WordPress perform the most critical tasks in website building? Let’s check it out.
Website Building and CMS
Wix is a website builder, while WordPress is a CMS platform with website building options, with various options to choose from.
How Wix handles it?
Wix is a website building giant with and an endless list of 500+ designer-made templates that are customizable and available to those who lack or avoid designing skills. Their website builder comes with drag and drop, so no coding skills or development experience is required to build their business.
WordPress is an easy open-source CMS, and it’s highly customizable. In order to build a professional business website, you’ll need to set up and purchase a web host and a domain name like GoDaddy or BlueHost. Then you have to install WordPress on your hosting server to make it functional.
Blogging is one of the most prominent digital marketing business tools nowadays. According to Tech Client, websites with blogs have a 400% bigger chance to rank highly on search engines. Companies that post regularly capture over 95% of backlinks. To gain the benefits that blogs offer, you need to select an ideal website building tool with the features dedicated to blogging.
Wix offers around 57 blog templates for different niches and standard features to help you start with. Its drag and drop builder functions like WordPress Classic editor, and you can change the style and colors of different fonts, borders, buttons, and images. Wix offers free media for you to insert photos and videos into your posts without using third-party websites.
How WordPress handles it?
WordPress is without a doubt a clear winner when it comes to blogging. It is a blogging platform in its origin, and it is no surprise that it offers excellent blogging support and services. WordPress provides numerous blogging features, including categories, tags, RSS feeds, and comments. Gutenberg Editor can create beautiful blog posts using drag and drop elements.
Themes and Plugins
Modern websites and blogs like Wix and WordPress work well with many templates and extensions that they offer.
Wix offers over 500 themes and hundreds of templates that can quickly be assigned to a site. They cover all niches, and you’ll never have to worry about an ideal template to use when creating your website. All templates are mobile responsive, and there is a mobile editor that will let you customize the site for portable devices.
WordPress offers over 11,000 themes and has a much more comprehensive selection than Wix. You will sometimes run into compatibility issues that will require debugging. WordPress uses the Customizer tool to customize its themes, and it lets you choose elements to reveal style options or browse along and make customized styles.
There are some apparent differences between Wix and WordPress editors that we will point out.
Wix offers a visually stunning drag-and-drop editor similar to PowerPoint, which allows you to move any element to any place on a page. Using the Wix Editor, you’ll customize most of your website’s aspects, including colors, fonts, and layouts. You can edit templates to add custom elements to your site.
WordPress Gutenberg is a block-based editor that allows you to switch between the editor and the published website to see how the published page looks. Forms created with plugins such as WPForms are created in a separate interface and then embedded into pages using a short code.
SEO is an integral part to ensure that your website is fully optimized and found by your target audience. In this regard, Wix and WordPress both offer unique search engine optimization facilities.
Wix covers all the SEO capabilities for the standard website in order to enhance its visibility and online performance. It makes on-page simple with its Wix SEO Wiz tool, which you can use to add meta description, custom headings, and alt-tags to your web page. It also offers some SEO and Google Analytics apps in Wix App Market.
WordPress is regarded SEO-friendly platform that allows you to control every aspect of the code, which makes it ideal for technical SEO. Their Yoast SEO plugin is widely used for improving readability, keyword optimization, and even adding internal links. With this plugin, your managed WordPress site will rank much higher on search results.
Maintenance is a practice of keeping your site in proper working condition, so both Wix and WordPress take good care of keeping your website healthy and secure.
With Wix, you don’t have to worry about updates and security vulnerabilities. The Wix development teams carry out all updates, platform modifications, and changes. The updates are automatically installed on your site, so this can save a lot of your time. It helps you focus on your business and not website maintenance.
WordPress will give you periodic updates that you’ll eventually have to download and install. Unlike Wix, you need all the security issues, software updates and data backups to carry on your own. You might also want to update any themes or plugins you’re using to ensure that you don’t conflict with platform updates.
Your business needs to include ecommerce features to sell services and online products. Wix and WordPress have unique ways to attract and enable sales, such as shipping, abandoned cart recovery, and even online payments in multiple currencies.
To sell products and services on Wix, you need to upgrade to one of the paid ecommerce plans it offers. You can choose from many available ecommerce templates, customize the designs and set up payments. When you add shipping options and a custom domain to it, you are ready to start your online store.
WordPress is a blogging platform in its origin, and it doesn’t come with integrated ecommerce features. It uses a powerful plugin WooCommerce, that lets you convert it to a complete ecommerce store. It is completely customizable, and it has dedicated themes and plugins with various functionalities to add to your store.
Migration of Data
Before setting up Wix or WordPress, you need to utilize their data portability features and understand which offers greater flexibility.
Wix offers several limitations for migrating content to another website platform. With it you can only port your blogs, just in XML format. For other media, you’ll have to download each one individually. It is tough to port a Wix website since your website cannot be exported anywhere without the companies consent. That doesn’t mean that it’s impossible, but it’s a work for experts in that case.
Since WordPress is an open-source platform, that makes it much easier to export content. You have to click on the exporter option, and you can download all your content in easy to port XML format. WordPress has options for everything, including complete backups of your website, downloading media files to manually exporting databases, and it allows you to move your WordPress website to a new hosting provider quickly.
Which one is right for your business?
Small businesses and startups
If you’re a small business startup, then both Wix and WordPress are great platforms to start with. They are both free to use with many flexible features and quick and easy to use website builders.
There is no mistake in choosing either Wix or WordPress, even for medium-sized businesses. Wix includes numerous built-in ecommerce features like subscriptions, abandoned cart recovery, advanced shipping, multiple currencies, etc. WordPress doesn’t have built-in ecommerce features. However, it does have a dedicated ecommerce plugin WooCommerce, which is highly customizable and lets you create an entire ecommerce website.
WordPress is far superior to Wix as a web publishing platform for any website when it comes to enterprise-level business. Wix is easier to use website builder, but you can accomplish far more with WordPress over the long run when you sum it up. That’s why we think that WordPress is more suitable for more prominent, and Wix for smaller businesses.
Wix and WordPress
The choice between these two great platforms depends on your business needs, so favor one over the other would be a bit unfair. We can only conclude that Wix is an excellent choice for smaller businesses and online stores, and it offers all the tools needed to build a website of your kind.
WordPress is a major-league player with hundreds of plugins and features, making it a better contender for larger-scale businesses. Since it’s open-source, you can hire professional developers to get a site developed to your needs. No matter which one you decide on, rest assured that both of these platforms will give you an incredible website building experience and help you boost your further business endeavors.